Hybrid Integrated Marketing Manager

at Fittes

• Job title: Integrated Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: CA$90,000 - CA$105,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Toronto, Canada

About the role

• Lead brand marketing team at a dynamic, female-led product design company. Oversee execution across influencer and digital marketing channels while driving measurable results.

Responsibilities

• Lead and develop the brand marketing team, driving strong output, quality, and accountability
• Run structured 1:1s, goal setting, and performance conversations with clarity and confidence
• Establish clear ownership across initiatives and address underperformance directly and quickly
• Build a low-ego, high-accountability culture aligned to company priorities
• Oversee influencer marketing, paid ad creative (digital and print), and organic channels
• Own marketing execution across both D2C and B2B initiatives
• Translate brand direction into clear briefs, timelines, and launch plans
• Manage prioritization, sequencing, scope, and resourcing to ensure on-time, high-quality delivery
• Partner cross-functionally to execute cohesive campaigns and product launches
• Work closely with the CEO and creative team to ensure consistent, on-brand execution
• Set campaign KPIs, monitor performance, and recommend optimizations based on results
• Build and refine team workflows that support deadlines and business goals
• Manage the brand budget, vendors, and external agencies with accountability
• Maintain campaign reporting dashboards and ensure strong data hygiene
• Partner closely with the Performance Marketing lead (COO) and Brand lead (CEO) to execute the broader marketing strategy
• Communicate progress, risks, and outcomes clearly and proactively

Requirements

• Bring at least 6 years of progressive experience in marketing, with strong exposure to integrated, multi-channel environments
• Have at least 3 years leading integrated marketing campaigns from planning through execution
• Have at least 3 years of hands-on experience directly managing internal employees (not agencies or vendors)
• Have successfully executed multi-channel go-to-market launches with clear timelines and deliverables
• Are comfortable working with performance marketing data and using insights to inform decisions
• Have managed creative production timelines and understand how to keep projects moving
• Have collaborated cross-functionally with Sales and Product teams to drive alignment and results
• Ideally have experience in a physical product or consumer brand environment

Benefits

• Pay-for-performance profit-sharing bonus structure
• Flexible and inclusive benefits including HSA
• Employee Stock Option Plan
• Hybrid work structure - we are committed to 3 days in office
• Open concept, bright, dog-friendly office vibe (our furry friends can’t wait to meet you!)
• Strict “No email/slack on phones” policy and “No email/slack outside of office hours” policy — we value our personal time and are committed to protecting this for our team members.
• Fully stocked kitchen with snacks and fresh fruit