Communications Manager leading and executing communications for Smile Train UK. Collaborating with the global team to enhance brand presence and drive philanthropic engagement.
Responsibilities
Execute Smile Train UK communications efforts in alignment with global communications plans and standards to increase awareness of cleft lip and palate and Smile Train.
Align local Smile Train UK public relations plans and media vendor partnerships with the global PR strategy, ensuring agencies align with Smile Train’s goals, brand voice, and strategic priorities.
Manage Smile Train UK media outreach to the press to generate awareness and publish timely news through press release development, media pitches, media alerts, op-eds, etc. in alignment with global standards and priorities.
In collaboration with Smile Train headquarters, develop and execute Smile Train UK’s organic social media content and campaigns to enhance engagement, grow reach, and strengthen Smile Train UK’s brand presence across all platforms.
Effectively manage external Smile Train UK PR and organic social media agencies and ensure all activities are completed on time and within budget.
Collaborate with the Smile Train HQ Communications Team to develop global communications campaigns and execute localization for Smile Train UK.
Collaborate with the Smile Train HQ Website Team to align UK specific content pages on the Smile Train UK website as required.
Collaborate with the Smile Train UK Fundraising Team as needed for communications and content support, including event support (e.g. invites, event materials, speeches, videos) and impact and annual report development.
Support implementation of global brand standards through local alignment of assets, toolkits and messaging with global brand guidelines.
Report to senior stakeholders on performance of Smile Train UK’s PR and organic social media.
Build and manage Smile Train UK’s PR and organic social media budgets, handle invoice processing, and ensure expenses remain within budget.
Requirements
5+ years of experience working in a Communications role, with a proven track record of driving PR and organic social media; in the non-profit sector or comparable commercial environment
Bachelor’s degree or equivalent in Communications, Public Relations, Marketing, or related field, although an equivalent combination of education and experience may be accepted as a satisfactory substitute for this required level of education.
Strong understanding of major social media platforms and tools.
Passion for communications and public relations with the ability to connect the dots to drive awareness across the UK .
Strong oral and written communication skills, with the ability to adapt messages to varied audiences.
Able to take ownership of a process and to use problem solving skills to resolve issues.
Strong team player with excellent professional and interpersonal skills to effectively collaborate across a global team.
Effective project manager who is detail-oriented with strong organisational and time management skills.
Experience managing external agencies.
Able to function both independently and as part of a global team.
Familiar with the Microsoft Office suite (Outlook, Excel, Word, and PowerPoint).
Flexibility to work evenings and weekends when necessary to ensure all external communications are handled efficiently and appropriately.
Passion for Smile Train’s purpose and values.
Benefits
Ability to travel, when necessary, for agency partner meetings, organizational events, and periodically as required
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