Online Marketer driving client growth for home care agency through digital marketing and outreach. Seeking motivated individuals to manage online presence and build relationships.
About the role
- Clinical Marketing Specialist at Siemens Healthineers developing clinical marketing programs for PET and SPECT imaging portfolio. Engaging with customers to enhance their practice and support marketing strategies.
Responsibilities
- Gathering, processing, and analyzing PET and SPECT images to create customized image galleries in collaboration with Product Management teams in Knoxville and Hoffman Estates
- Developing clinically relevant, image-based content to support marketing, sales, and product positioning initiatives
- Supporting the development and execution of marketing strategies by translating technical and clinical system features into clear customer value propositions
- Building customer confidence in Siemens solutions by clearly articulating clinical benefits and system differentiators
- Engaging directly with customers to understand clinical workflows and challenges, enabling Sales and Marketing teams to address customer needs effectively
- Guiding customers in integrating Siemens imaging solutions into daily clinical practice
- Developing technical and clinical competitive intelligence to support field sales, marketing campaigns, and objection handling
- Maintaining deep market expertise and clearly articulating system differentiation using a positive, solution-oriented approach
- Establishing and maintaining strong relationships with Key Opinion Leaders (KOLs) to gather clinical, product, and market insights
- Partnering with reference sites to enhance their experience and develop compelling clinical and marketing messaging for imaging modalities
- Promoting Siemens clinical innovations by developing user, clinic, and patient success stories in collaboration with Corporate Communications
- Supporting internal and external marketing activities, including clinical congresses, trade shows, site visits, and internal trainings
Requirements
- Bachelor’s degree required (clinical or technical field preferred)
- Minimum of 5 years of clinical experience in nuclear medicine, either as a Nuclear Medicine Technologist or in clinical software application roles
- Strong clinical knowledge of PET and SPECT imaging workflows and applications
- Advanced proficiency with syngo.via, Biograph, and Symbia software platforms
- Excellent verbal and written communication skills; fluency in English required (additional languages a plus)
- Strong interpersonal skills with the ability to build trust and credibility with clinicians, KOLs, and cross-functional teams
- Demonstrated project management and organizational skills with the ability to prioritize and manage multiple initiatives
- Strategic mindset with the ability to influence decision-making in a matrixed organization
- Highly adaptable, detail-oriented, and comfortable operating in complex, fast-changing environments
- Willingness to travel as needed to support customer engagement, trade shows, and clinical congresses, including international travel
Benefits
- medical insurance
- dental insurance
- vision insurance
- 401(k) retirement plan
- life insurance
- long-term and short-term disability insurance
- paid parking/public transportation
- paid time off
- paid sick and safe time
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