Clinical Marketing Specialist at Siemens Healthineers developing clinical marketing programs for PET and SPECT imaging portfolio. Engaging with customers to enhance their practice and support marketing strategies.
Responsibilities
Gathering, processing, and analyzing PET and SPECT images to create customized image galleries in collaboration with Product Management teams in Knoxville and Hoffman Estates
Developing clinically relevant, image-based content to support marketing, sales, and product positioning initiatives
Supporting the development and execution of marketing strategies by translating technical and clinical system features into clear customer value propositions
Building customer confidence in Siemens solutions by clearly articulating clinical benefits and system differentiators
Engaging directly with customers to understand clinical workflows and challenges, enabling Sales and Marketing teams to address customer needs effectively
Guiding customers in integrating Siemens imaging solutions into daily clinical practice
Developing technical and clinical competitive intelligence to support field sales, marketing campaigns, and objection handling
Maintaining deep market expertise and clearly articulating system differentiation using a positive, solution-oriented approach
Establishing and maintaining strong relationships with Key Opinion Leaders (KOLs) to gather clinical, product, and market insights
Partnering with reference sites to enhance their experience and develop compelling clinical and marketing messaging for imaging modalities
Promoting Siemens clinical innovations by developing user, clinic, and patient success stories in collaboration with Corporate Communications
Supporting internal and external marketing activities, including clinical congresses, trade shows, site visits, and internal trainings
Requirements
Bachelor’s degree required (clinical or technical field preferred)
Minimum of 5 years of clinical experience in nuclear medicine, either as a Nuclear Medicine Technologist or in clinical software application roles
Strong clinical knowledge of PET and SPECT imaging workflows and applications
Advanced proficiency with syngo.via, Biograph, and Symbia software platforms
Excellent verbal and written communication skills; fluency in English required (additional languages a plus)
Strong interpersonal skills with the ability to build trust and credibility with clinicians, KOLs, and cross-functional teams
Demonstrated project management and organizational skills with the ability to prioritize and manage multiple initiatives
Strategic mindset with the ability to influence decision-making in a matrixed organization
Highly adaptable, detail-oriented, and comfortable operating in complex, fast-changing environments
Willingness to travel as needed to support customer engagement, trade shows, and clinical congresses, including international travel
Benefits
medical insurance
dental insurance
vision insurance
401(k) retirement plan
life insurance
long-term and short-term disability insurance
paid parking/public transportation
paid time off
paid sick and safe time
Job title
Clinical Marketing Specialist – PET & SPECT, Molecular Imaging
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