Hybrid Survey Solution Architect, Adobe Tagging, Testing & Personalization

Posted 4 hours ago

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About the role

  • Adobe Solution Architect managing Adobe Analytics and survey platforms for clients. Collaborating with various development teams to enhance digital analytics capabilities.

Responsibilities

  • Collaborate with frontend developers, backend developers, Native app developers and analytics teams to build solutions for the measurement of client platforms and scale it across.
  • Manage Adobe Analytics, Tag Management (Adobe Launch, Adobe Experience Platform), Adobe Target and Qualtrics survey platform accounts across multiple geographies.
  • Assist in the development and documentation of best practices for improving operational efficiencies within the digital analytics team.
  • Proactively initiate, research, and perform data analysis and provide ad hoc reports to internal stakeholders on web usage, user engagement, and behavioral analytics on websites and email campaigns.

Requirements

  • Bachelor's degree in Computer Science, Engineering, or related field
  • 10+ years of experience in solution architecture, with a focus on digital analytics and media tracking, especially within the **Adobe** ecosystem.
  • Understanding of digital analytics, web analytics tagging and measurement techniques for **both dot com and mobile app (native and hybrid apps)**.
  • Proficient in event-driven data layer design that will scale a solution across platforms.
  • Experience with Server-Side Implementation of analytics tags & Media pixel
  • Experience with Adobe DTM/Launch/GTM Tag Management tools
  • Proficient in **Adobe Target or other testing platforms**, deep understanding of A4T.
  • Adobe Launch Code tag deployment for new tags or updates
  • Proficient in debugging network traffic using Fiddler, Charles or Chrome developer tools
  • Test and validate deployment is performing as expected prior to and after a release
  • Create tagging specifications and tagging validation documents
  • Be able to analyze web traffic, click-tracking data and assist with reporting requests
  • Understand the **Adobe tech stack** and well versed with Launch capabilities, when to use out of the box feature vs writing custom code.

Benefits

  • Strong healthcare insurance and benefits package
  • Extensive learning and development resources

Job title

Survey Solution Architect, Adobe Tagging, Testing & Personalization

Job type

Experience level

SeniorLead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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