Adobe Solution Architect managing Adobe Analytics and survey platforms for clients. Collaborating with various development teams to enhance digital analytics capabilities.
Responsibilities
Collaborate with frontend developers, backend developers, Native app developers and analytics teams to build solutions for the measurement of client platforms and scale it across.
Manage Adobe Analytics, Tag Management (Adobe Launch, Adobe Experience Platform), Adobe Target and Qualtrics survey platform accounts across multiple geographies.
Assist in the development and documentation of best practices for improving operational efficiencies within the digital analytics team.
Proactively initiate, research, and perform data analysis and provide ad hoc reports to internal stakeholders on web usage, user engagement, and behavioral analytics on websites and email campaigns.
Requirements
Bachelor's degree in Computer Science, Engineering, or related field
10+ years of experience in solution architecture, with a focus on digital analytics and media tracking, especially within the **Adobe** ecosystem.
Understanding of digital analytics, web analytics tagging and measurement techniques for **both dot com and mobile app (native and hybrid apps)**.
Proficient in event-driven data layer design that will scale a solution across platforms.
Experience with Server-Side Implementation of analytics tags & Media pixel
Experience with Adobe DTM/Launch/GTM Tag Management tools
Proficient in **Adobe Target or other testing platforms**, deep understanding of A4T.
Adobe Launch Code tag deployment for new tags or updates
Proficient in debugging network traffic using Fiddler, Charles or Chrome developer tools
Test and validate deployment is performing as expected prior to and after a release
Create tagging specifications and tagging validation documents
Be able to analyze web traffic, click-tracking data and assist with reporting requests
Understand the **Adobe tech stack** and well versed with Launch capabilities, when to use out of the box feature vs writing custom code.
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