Collaborate with the General Manager & senior leadership to set strategic direction for market access, pricing, channel strategy, and reimbursement.
Develop and execute a robust, evidence-based market access strategy that maximizes payer adoption and patient access to critical therapies.
Lead the creation of value propositions that demonstrate the economic and clinical benefits of products to payers, healthcare providers, and stakeholders.
Develop and communicate robust market access strategies and plans, including clear articulation of the brands’ value story, and help to integrate them into the overall brand plan.
Partner with HEVA business partners to inform real world evidence generation and ensure health economic activities are in place to meet the needs of payers.
Lead efforts to anticipate and adapt to changes in the regulatory and reimbursement landscape, ensuring compliance and sustained market access.
Identify gaps in current market access understanding and develop plans to gain direct payer insights through primary research, advisory boards, etc., and work with vendors to implement projects in a timely, impactful manner.
Lead pull through opportunities and execution of pull through strategy for all channels and geographies based upon formulary position and opportunity.
Provide strategic and executional support for product/indication launches, including market research, pricing strategy, contracting, and messaging to ensure successful market entry and adoption for inline and pipeline assets.
Oversee and optimize the GTN for the therapeutic area, ensuring that pricing, rebates, and discounts [by channel] are managed efficiently to optimize net sales / BOI.
Monitor and analyze GTN performance, providing recommendations to senior leadership to mitigate risks and maximize profitability.
Work closely with Market Access Shared Services, Finance, Forecasting, Patient Support Services, Trade, Legal, and other cross functional stakeholders to identify opportunities to improve the brand gross-to-net while ensuring ease of access for patients at dispense.
Develop key performance indicators (KPIs) and track progress against access and financial goals.
Lead coordination of all access strategy elements via collaboration with cross-functional teams, including Market Access Shared Services, Brand Strategy, Medical Affairs, Regulatory, Patient Support Services, distribution and Finance, to integrate access considerations into product development, launch, and lifecycle management.
Serve as the TA subject matter expert for market access and GTN, providing strategic insights to influence key decisions at the leadership level.
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