Hybrid EVP, Lead to Cash

at Salesforce

• Job title: EVP, Lead to Cash
• Job type: Full Time
• Experience level: Senior
• Salary: $476,000 - $567,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: ERP
• Location requirements: Hybrid, San Francisco, United States

About the role

• EVP of Lead to Cash architecting and leading global revenue operations strategy for Salesforce. Driving innovation and optimization across the company's revenue ecosystem with a focus on AI and automation.

Responsibilities

• Lead and inspire a global Lead to Cash organization across multiple regions and business groups.
• Develop and execute comprehensive revenue operations strategy aligned to growth objectives and scaled solutions.
• Foster a culture of operational excellence, innovation and data-driven decision making within the revenue operations organization.
• Integrate L2C with partner-led channels (channel partners, resellers) and external marketplaces
• Partner closely with the CRO, CEO and executive leadership team to craft compelling revenue growth narratives across the tech sector.
• Demonstrate industry-leading expertise across the complete Lead to Cash ecosystem: Lead Generation, Qualification and Conversation Optimization
• Sales Process Engineering and Deal Acceleration
• Revenue Analytics, Forecasting and Performance Management, drive integrated processes that maximize conversation rates, accelerate deal velocity and optimize customer value.
• Lead strategic deployment of Salesforce’s own platform capabilities to showcase revenue operations excellence.
• Oversee a comprehensive revenue technology stack including CRM, CPQ, billing, analytics, and AI-powered automation platforms.
• AI and automation initiatives that enhance revenue predictability and operation efficiency.
• Establishing and enforcing enterprise-wide data governance across the revenue tech stack (CRM, CPQ, ERP) to ensure a single source of truth for all financial and customer metrics.
• Cultivate advanced analytics and AI capabilities to provide strategic insights on revenue performance and market opportunities.
• Drive the development of next-generation revenue operations capabilities, aligned to industry standards and benchmark for the future state of the Agentic Enterprise.
• Collaborate with Sales, Marketing, Customer Success, Finance, Legal and Product teams on integrated revenue optimization.
• Partner with product teams to influence roadmap priorities that enhance customer acquisition, retention and expansion.
• Develop scalable processes and systems that support continued growth trajectory.
• Ensure consistent execution of revenue operations excellence across all global markets and customer segments.

Requirements

• 18+ years of progressive revenue operations leadership experience, preferably in SaaS, technology or enterprise software.
• Proven track record managing large, global revenue operations teams.
• Demonstrated success in high-growth, fast-paced technology environments, leading at scale.
• Experience working directly with C-suite executives and board members
• Excellent communication skills, both written and verbal, and an ability to influence senior executives.
• Degree or equivalent relevant experience required.
• Experience will be evaluated based on the Values & Behaviors for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)

Benefits

• time off programs
• medical
• dental
• vision
• mental health support
• paid parental leave
• life and disability insurance
• 401(k)
• employee stock purchasing program