Senior Social Media Manager responsible for building digital presence for an executive and managing their online content strategy. Requires strong skills in social media management and content creation.
Responsibilities
Strategically manage the complete digital presence of one of our directors;
Build, position and strengthen the executive's personal brand;
Ensure consistency, coherent narrative and excellence across all content channels;
Develop a content strategy aligned with the CEO's vision, objectives and personal brand positioning;
Build and maintain the editorial calendar taking into account the executive's schedule, institutional priorities and strategic themes;
Identify trends, exposure opportunities, relevant topics and market movements;
Monitor mentions, public conversations and topics related to the CEO's positioning;
Conduct continuous benchmarking with reference leaders and executives;
Create captions, scripts, speeches, messages and narratives consistent with the CEO's voice and personality;
Participate in recordings, guide capture and support the CEO in videos, speeches and public appearances;
Produce, edit and finalize content in various formats (Reels, Stories, short videos, TikTok and corporate videos);
Capture photos and videos at events, trips, meetings and behind the scenes;
Develop proprietary content segments, formats and series;
Schedule and publish content on social networks (Instagram, LinkedIn, TikTok and YouTube Shorts);
Ensure visual and narrative consistency across all produced materials;
Manage messages, invitations and opportunities related to the CEO's digital presence;
Organize recording routines, content backlog and production pipeline;
Monitor metrics for reach, engagement, growth and reputational impact;
Prepare analytical reports and optimization recommendations;
Run A/B tests on formats, CTAs and narrative approaches;
Coordinate with internal teams (marketing, branding, design, audiovisual and corporate communications);
Organize the content library, raw assets, key phrases and strategic references.
Requirements
Solid experience managing social media and personal branding (Instagram, LinkedIn, TikTok, YouTube Shorts);
Excellent writing, storytelling and a natural ability to capture and reproduce the brand's voice;
Proficiency in the production and editing of short videos (CapCut, Canva, Premiere or similar);
Strong organizational skills and the ability to manage multiple simultaneous demands;
Bachelor's degree in Communication, Marketing, Journalism, Advertising or related fields.
Benefits
Commuter allowance (VT) to ensure you arrive comfortably, with no payroll deduction;
Meal allowance (VA) on a Caju card so you can enjoy whatever you like, with no payroll deduction;
Health allowance to take care of you at all times;
Cultural allowance to nourish your mind and soul;
Education allowance to help you invest in your future and keep learning;
Fresh fruit every day at our Curitiba and Cascavel offices to keep your energy up;
Hybrid work model because we believe in flexibility and balance;
Wednesdays are Work From Home days;
Semi-flexible working hours so you can organize your time your way;
New parent kit for recent mothers and fathers, because family matters;
Partnership with SESC to make the most of your free time;
Employee benefits club and discount coupons at stores so you can get more value from your money;
Day off on your birthday to celebrate however you want!
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