Hybrid Campaign Manager – Social Media, Influencer Marketing

at addfame GmbH

• Job title: Campaign Manager – Social Media, Influencer Marketing
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Munich, Germany

About the role

• Campaign Manager focusing on Social Media and Influencer Marketing for addfame GmbH's diverse campaigns. Engaging in creative strategies and influencer relations in a dynamic environment.

Responsibilities

• Develop tailored campaign strategies based on clients' objectives and target audiences
• Conceptualize creative, brand-aligned campaigns including content planning, scheduling and budget management
• Select suitable influencers, including briefing, contract negotiation and long-term relationship management
• Manage and coordinate all campaign processes – from planning to successful execution
• Analyze campaign performance using relevant KPIs and derive and implement appropriate optimization measures
• Monitor current social media and influencer trends and integrate innovative platforms and formats
• Work closely with internal teams and make efficient use of resources to ensure smooth project workflows

Requirements

• A degree in Marketing, Business Administration, Media or Communication Studies plus 2–3 years of professional experience in influencer marketing
• Strong knowledge in planning, executing and managing influencer campaigns – including briefings, contract negotiations, timelines and approvals
• Confident handling of relevant KPIs, analytical thinking and the ability to evaluate and optimize campaigns based on data
• Experience collaborating with content creators, influencers, agencies and in client/project management
• A strong affinity for social media, enthusiasm for digital trends and solid knowledge of platforms such as Instagram, TikTok and YouTube
• Excellent communication skills, a good sense for audience-appropriate content and persuasive expression
• Very good German and English skills, both written and spoken; confident use of MS Office (particularly PowerPoint and Excel); knowledge of influencer tools such as Storyclash and experience with Paid Media are a plus.

Benefits

• A modern and dynamic company culture and a varied role with significant responsibility in an entrepreneurial environment
• Daily new challenges, autonomous work within an experienced and successful team with flat hierarchies and short decision-making paths
• Deep insights into the glamorous world of high-profile personalities combined with a creative atmosphere in our marketing hub
• Numerous benefits such as corporate fitness Wellpass, complimentary beverages, candy bar, unique office in our marketing hub, attractive discounts, team events, personal development and more.