Hybrid Account Manager

at RR46 Family of Companies

• Job title: Account Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: CA$60,000 - CA$80,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Calgary, Canada

About the role

• Account Manager handling client relationships and project management within agriculture advertising. Collaborating with teams and leading client communications for strategic solutions.

Responsibilities

• Understand the client’s wants and bridge the gap between creative and client to lead to the most successful solution
• Gather brief from client and engage AdFarm’s Ag-Intel or strategy team for strategic development and resource planning
• Work collaboratively with the Account Director for a strategic plan to be laid out no matter how big or small the project/campaign, future checkpoints to be determined as a group
• Write the brief, review with the Strategist, and collect assets or specs if needed
• Develop an integrated client communications plan, based on the discipline’s (creative, PR, digital, media, strategy hub, and PM) recommendations, consistent with the creative brief, client’s requirements, budget and timelines
• Clearly define KPIs with internal Marketing Data Science Analyst and client to establish correct measurement goals and tracking to those set KPI’s
• Report results back to client and lead reiteration of KPIs, if required
• Serve as the primary client contact always engaging with a high sense of urgency and continually nurturing to grow the client relationship and opportunity for AdFarm
• Strategically identify current and future client service requirements through establishing rapport and building stronger relationships with current and potential clients
• Continuously stay on top of industry issues, technologies, and opportunities
• Manage the SOW, Budget and Project timelines, when a Project Manager is not assigned
• Attend internal project review meetings representing the client
• Provide feedback and next steps to the internal resource team for execution
• Take meeting notes when with the client, relay and decipher the relevant info from client meeting notes, to the internal team through project management tool
• Confirm estimate approvals before project kick-offs
• Partnering with Strategist and Project Management to ensure adherence to the scope of work
• Project post-mortem with Account Director and possible client to gauge customer satisfaction
• Managing Client Budget Control Report, including forecasting, and monthly invoicing
• Assist the PM with day-to-day development of advertising activities with approved plans
• Ensure that progressive stages are approved with adequate time to meet schedules, reporting any changes to the Director of Client Service
• Acquire knowledge of client’s business to anticipate marketing and advertising problems and opportunities
• Completion of annual “Strategic Account Plan” for each assigned client with support from the Director of Client Service
• Lead strategy and planning meetings
• Proofread copy, proofs, and other media for accuracy, last line of Quality Control before being sent to the client

Requirements

• 3+ years experience in professional client relationship management
• A solid background in advertising, communications, design or marketing
• Agency experience is a MUST
• The ability to plan advertising for the Agriculture Industry
• Proven ability to Manage a Client Budget Control Report, including forecasting, and monthly invoicing
• A persuasive and confident approach to creative projects
• Excellent written and oral communication skills
• Effective team management capabilities
• A keen attention to detail and budgetary restraints
• Full awareness of creative processes and techniques—including digital platforms
• The willingness to note relevant trends and develop ideas
• Team player and a critical thinker

Benefits

• 3% RRSP contributions on an annual basis
• Health Spending Account
• Health & Cell Phone Reimbursements
• Hybrid working environment