Social Media & Influence Manager at Lassie, a Pet Tech company. Responsible for social media content creation and influencer partnerships in Paris, France.
About the role
- Social Media Manager managing social platforms for ALSO, an electric mobility company. Focused on strategy, content, community engagement, and analytics in a hybrid role.
Responsibilities
- Develop and own platform-specific strategies, with an initial focus on Instagram, TikTok, and YouTube.
- Align social strategies with marketing goals, sales priorities, product launches, and campaign calendars.
- Proactively surface platform trends, cultural moments, and product or community insights to Marketing, Creative, and Customer Support teams.
- Manage publishing cadence and content calendars across all social platforms.
- Partner with the Marketing Specialist to brief, review, and approve social assets with internal stakeholders.
- Ensure content is optimized for platform-native formats and published consistently, on brand, and on time.
- Monitor comments, DMs, tags, and mentions daily.
- Respond in ALSO’s brand voice, building trust and connection with our community.
- Escalate issues to Customer Support or Comms when appropriate.
- Develop and maintain community guidelines and a tone-of-voice playbook to ensure consistency.
- Partner closely with ALSO’s Influencer Manager on the Comms team to support influencer, ambassador, and creator initiatives.
- Collaborate on identifying creators, briefing content, and aligning social publishing with influencer activations.
- Help ensure influencer content is amplified effectively across ALSO-owned social channels.
- Share performance insights and community feedback to inform program evolution.
- Define and track KPIs across growth, engagement, reach, and conversion.
- Deliver weekly performance snapshots and monthly reporting with clear insights and recommendations.
- Test content formats, posting times, and themes, optimizing based on learnings.
- Partner with Marketing, Creative, Product, Local Marketing, and Comms teams to align social with campaigns and launches.
- Share audience insights and social learnings across teams.
- Represent the voice of the community internally — what people are asking for, responding to, and excited about.
- Build repeatable processes, templates, and playbooks as the social function scales.
- Proactively identify gaps, risks, and opportunities in ALSO’s social presence.
- Support future contractors or team members with clear guidance as needed.
Requirements
- 4–7 years of experience managing social media for a consumer brand.
- Deep hands-on experience with Instagram, TikTok, and YouTube.
- Strong understanding of social-first storytelling, trends, and platform best practices.
- Experience working alongside influencer or creator programs, even if not directly owning them.
- Comfort balancing creative instincts with performance metrics and data.
- Strong organizational skills and the ability to manage multiple workstreams.
- Excellent communication and collaboration skills.
- A proactive, curious, and solutions-oriented mindset.
Benefits
- Robust health coverage. Excellent health, dental and vision insurance covered up to 100% by ALSO with FSA & HSA options.
- One Medical membership and dedicated insurance advocates.
- Rich fertility and family building benefits with Progyny.
- Flexible time off.
- 401(k) match.
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