Senior FP&A Expert focusing on financial strategy and reporting in a healthcare tech startup. Lead financial modeling, KPI monitoring, and collaborate with senior leadership.
RI
Hybrid Mid-level Copywriter – Artificial Intelligence, Financial Services
Posted 2 months ago
About the role
- Mid-level writer for the marketing team at Riachuelo, focusing on financial products and communication strategies. Crafting content across various channels to engage customers effectively.
Responsibilities
- Create and revise copy for the financial company's internal and external communications, including advertising campaigns, emails, push notifications, social posts, banners, websites, landing pages, visual merchandising pieces, etc.
- Adapt content for different channels and objectives (social media, website, app, CRM, paid media, physical channels, etc.), taking into account the context and the audience for each channel.
- Contribute to the development of scripts, headlines and creative copy for all types of marketing initiatives.
- Understand the business and the financial product portfolio (cards, personal loans, insurance, digital accounts, etc.) in order to translate technical concepts into compelling messages that highlight our products' value proposition.
- Translate strategic briefs into creative narratives while maintaining consistency with brand positioning and business objectives.
- Collaborate with marketing, design, CRM and product teams to create 360° communications, ensuring coherence and impact across all channels.
- Produce educational and institutional content that reinforces Midway’s credibility as a financial institution.
- Propose creative ideas and content strategies that drive engagement and deliver measurable results.
- Monitor communication trends, consumer behavior and digital language relevant to the financial market.
- Actively participate in brainstorming sessions, offering ideas and creative solutions for campaigns and initiatives.
Requirements
- Bachelor's degree in Communication, Advertising, Journalism, Languages or a related field.
- Proven experience as an advertising or content copywriter, preferably with experience in financial products or credit services.
- Ability to understand and communicate financial topics in a simple, creative way that aligns with business strategy.
- Excellent command of Portuguese, with strong attention to text details, spelling, grammar and style.
- Ability to create content aligned with the customer journey and marketing objectives.
- Strong interpersonal communication skills and ease working within multidisciplinary teams.
- Experience working in dynamic environments with multiple projects and simultaneous demands.
Benefits
- Medical insurance
- Dental insurance
- Meal voucher (Vale Refeição)
- Food allowance (Vale Alimentação)
- Telemedicine
- Gympass
- Home office allowance
- PPR (Profit-Sharing Program)
- Private pension plan
- Group life insurance
- Pharmacy discount program
- Educational partnerships
- Online learning platform
- Discounts at Riachuelo
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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