Hybrid Data Scientist, Marketing

Posted 2 months ago

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About the role

  • Data Scientist optimizing marketing and conversion funnels at Replit, democratizing software development. The role involves analyzing user behavior and building predictive models for insightful marketing strategies.

Responsibilities

  • Design and analyze marketing experiments to optimize campaigns, messaging, and channel performance across email, paid ads, social, and content marketing.
  • Build attribution models and multi-touch conversion funnels to understand the customer journey from first touch to paid conversion.
  • Develop predictive models to identify high-intent prospects, optimize lead scoring, and improve targeting for paid acquisition campaigns.
  • Partner with marketing, growth, and revenue teams to translate business questions into rigorous analysis and clear recommendations.
  • Create self-service dashboards and automated reporting that surface key marketing metrics (CAC, LTV, ROAS, conversion rates) for go-to-market teams.
  • Build and maintain data pipelines that integrate marketing platforms (Google Ads, Meta, Iterable, Segment, etc.) with our product analytics.
  • Build propensity models to identify which free users are most likely to convert to plans based on usage patterns and engagement signals.
  • Analyze cohort behavior and retention patterns to optimize lifecycle marketing campaigns and reduce churn.
  • Develop segmentation models to personalize messaging and targeting for different user personas (students, hobbyists, professional developers, enterprise teams).
  • Build real-time alerting systems to flag anomalies in campaign performance or conversion metrics, automate bidding adjustments across platforms.

Requirements

  • Bachelor's degree in Computer Science, Statistics, Mathematics, Economics, or related field, OR equivalent real-world experience in data roles.
  • 2-4 years of experience in data science, analytics, or related roles with a focus on marketing, growth, or business analytics.
  • Strong SQL skills and experience working with large datasets, particularly event-level user behavior data, and designing ETL workflows using dbt
  • Proficiency in Python and data science libraries (pandas, scikit-learn, statsmodels, etc.).
  • Experience designing and analyzing A/B tests and experiments, including statistical rigor around sample sizing, significance testing, and causal inference.
  • Experience building dashboards and visualizations (Looker, Tableau, Mode, or similar tools).
  • Ability to translate ambiguous business questions into structured analysis and communicate findings clearly to non-technical stakeholders.

Benefits

  • Competitive Salary & Equity
  • 401(k) Program
  • Health, Dental, Vision and Life Insurance
  • Short Term and Long Term Disability
  • Paid Parental, Medical, Caregiver Leave
  • Commuter Benefits
  • Monthly Wellness Stipend
  • Autonomous Work Environment
  • In Office Set-Up Reimbursement
  • Flexible Time Off (FTO) + Holidays
  • Quarterly Team Gatherings
  • In Office Amenities

Job title

Data Scientist, Marketing

Job type

Experience level

JuniorMid level

Salary

$180,000 - $250,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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