Business Data Analyst supporting data infrastructure and reporting for a digital marketing ecosystem. Collaborating on data - driven decision - making through business analysis and Power BI tools in a global setup.
About the role
- Digital Data Analyst supporting Digital Marketing performance through insights and dashboards for Paid, SEO, and CRO teams. Collaborating with various stakeholders to drive evidence-based decision-making.
Responsibilities
- The Digital Data Analyst will sit within the Data, Insights & Analytics team and play a key role in supporting performance across the wider Digital Marketing function.
- This role is responsible for transforming existing digital data into clear insights, developing effective dashboards, and enabling evidence-based decision-making for Paid, SEO, and CRO teams.
- Data & Dashboard Projects – designing and maintaining dashboards, supporting reporting frameworks, and providing analytical support for global initiatives.
- Paid & SEO Performance Analysis – analysing paid and organic performance to identify opportunities for optimisation and growth, supporting channel teams with insight into campaign effectiveness, search visibility, and user intent.
- CRO & Experimentation Insights – generating behavioural insights and delivering robust test measurement that directly informs roadmap prioritisation, including uplift calculations, friction analysis, and clear experiment reporting.
- Content Performance Analytics – analysing content performance at asset level, including ROI, video analytics, engagement patterns, and user behaviour across formats. Providing insights that support content strategy, creation, and optimisation.
- This role requires strong analytical ability, excellent data visualisation skills in Qlik Cloud and Looker Studio, and a solid understanding of digital marketing performance channels.
Requirements
- Bachelor’s degree in Marketing, Data, Analytics, Business, Economics, or a related field (or equivalent professional experience).
- 3–5 years of experience in digital analytics, marketing analytics, or a related insight-focused role.
- Proven experience in analysing Paid and SEO performance data.
- Experience supporting CRO or experimentation programmes is advantageous.
- Qlik Cloud (Essential): Confident in dashboard development and visualisation best practice.
- Looker Studio (Essential): Skilled in creating clear, blended data reports.
- Google Analytics 4 (Essential): Strong understanding of events, conversions, Explorations, user behaviour, and attribution.
- FullStory or Similar UX Analytics Tools (Essential): Experience using behavioural analytics to identify friction points, user journeys, and optimisation opportunities.
- Optimizely or Similar A/B Testing Platforms (Desirable): Familiarity with experiment setup, measurement, and analysis is beneficial.
- Power BI (Desirable): Useful for supporting US dashboards and cross-regional reporting.
- Familiarity with Google Ads, Search Console, and SEO tools.
- Ability to analyse A/B test performance and calculate uplift.
- Strong proficiency in Excel/Google Sheets for diagnostic analysis.
- Basic SQL is desirable but not essential.
Benefits
- Competitive salary
- Hybrid working
- Rentokil Initial Reward Scheme
- 23 days holiday, plus 8 bank holidays
- Employee Assistance Programme
- Death in service benefit
- Healthcare
- Free parking
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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