Hybrid Media Strategy Director

at Red Frog Solutions

• Job title: Media Strategy Director
• Job type: Full Time
• Experience level: Lead
• Salary: $125,000 - $150,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Woodland Hills, United States

About the role

• Media Strategy Director leading innovative, data-driven media campaigns across traditional and digital channels. Requires strong client leadership and analytical skills with team collaboration.

Responsibilities

• Oversee and manage the media planning process for multiple clients, providing leadership, strategic direction, and innovation.
• Act as the senior media lead across digital, social, and traditional platforms, ensuring alignment with client objectives and KPIs.
• Develop and present strategic media recommendations, plans, and rationale to clients and internal stakeholders.
• Lead cross-department collaboration with Account, Strategy, Creative, and Analytics teams to build integrated marketing solutions.
• Manage the media planning lifecycle, including research, strategy, evaluation, plan development, and campaign execution.
• Ensure campaigns deliver against measurable business objectives and audience strategies.
• Lead high-level media partner negotiations to maximize value, visibility, and return on investment.
• Guide and mentor media supervisors and strategists, fostering professional development and collaboration.
• Participate in new business pitches, contributing to agency growth and thought leadership.
• Maintain a deep understanding of client industries, audiences, and competitive landscapes.
• Oversee staff performance reviews, workload assignments, and training opportunities to ensure team success.
• May specialize in specific channels such as programmatic, social, or broadcast media, depending on client needs.

Requirements

• Bachelor’s degree in Advertising, Marketing, Communications, or a related field (or equivalent experience).
• 8+ years of experience in media planning, buying, or strategy, with at least 2 years in a leadership role.
• Proven success leading cross-channel media strategies across digital, social, and traditional platforms.
• Familiarity with major media and analytics tools such as Advantage, Strata/Freewheel, Google Ads, Meta Ads Manager, The Trade Desk, Google Analytics, and Google Campaign Manager.
• Strong understanding of research tools, including Kantar, GWI, and Scarborough.
• Excellent communication, presentation, and leadership skills.
• Demonstrated ability to manage teams, foster collaboration, and build client relationships.
• Self-motivated and detail-oriented, with a proactive approach to project management.
• Passion for media, technology, and staying ahead of emerging trends.