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About the role
- Regional Communications Manager advancing regional priorities through communications, media relations, digital engagement with American Red Cross.
Responsibilities
- Media Relations: Work with regional communications director, regional executive, executive director and others to execute determined media relations strategy.
- Respond to local media inquiries by arranging interviews and providing Red Cross-approved information and mission-related stories with sound judgment and timeliness.
- Serve as a Red Cross spokesperson, train and prepare staff and volunteer spokespersons, review support requests, and develop and execute an effective communications strategy.
- Public Affairs and Crisis Communications: Support regional, divisional, and potentially national disaster public affairs activities.
- Provide training, development, and coordination of disaster public affairs volunteers.
- Social Engagement: Implement a regional social media engagement strategy aligned with enterprise-wide strategy and regional priorities.
- Develop creative, engaging, platform- and audience-specific content that encourages participation, strengthens community partnerships, and furthers the mission.
- Marketing Support: Support integrated marketing and program campaigns across all Lines of Service and functional support departments.
- Internal Communications: Support development and execution of strategic and change-management communications.
- Volunteer Engagement: Support the Regional Communications Director in building, engaging, training and supervising a regional communications and disaster public affairs volunteer team.
Requirements
- Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field required.
- Minimum 3 years of related experience or equivalent combination of education and related experience required.
- Good understanding of role and industry, apply specialized knowledge.
- Outstanding oral and written communication skills required, with proven knowledge of AP Style.
- Strong organizational and multi-tasking skills.
- Ability to use Microsoft Office Suite.
- Familiarity with Cision/TrendKite or other media monitoring software.
- Demonstrated experience managing professional social media platforms for an organization is required.
- Must be comfortable using website content management systems and other marketing tools.
- Willingness to serve as a media spokesperson required; experience as a spokesperson preferred.
- Strong teamwork and collaboration required.
Benefits
- Medical, Dental Vision plans
- Health Spending Accounts & Flexible Spending Accounts
- PTO : Starting 15 days a year; based on type of job and tenure
- Holidays : 11 paid holidays comprised of six core holidays and five floating holidays
- 401K with up to 6% match
- Paid Family Leave
- Employee Assistance
- Disability and Insurance: Short + Long Term
- Service Awards and recognition
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