Performance Marketing Manager focused on scaling customer growth for SME banking products at Allica Bank. Leading performance marketing strategies and optimizing campaigns for sustainable growth.
About the role
- Global Campaign Manager leading integrated marketing strategies across the US and EMEA markets with a direct report managing paid channels and collaborations with sales teams.
Responsibilities
- Team Leadership: Manage and mentor one direct report responsible for paid channels and webinar execution.
- AI Integration: Collaborate with the AI Search Manager to adapt traditional SEO/SEM strategies for AI-powered search environments.
- 360° Campaign Orchestration: Lead global, multi-product campaigns from awareness to conversion, ensuring regional relevance for US and EMEA markets.
- Strategic Alignment: Partner with Revenue Operations to build data-driven lists and with the ABM team to execute tiered account strategies.
- Sales Enablement: Align with Sales leadership on outbound motions, specifically optimizing sequences and messaging within Gong Engage.
- Events & Integrated GTM: Integrate field and virtual events into larger campaign narratives to maximize ROI.
- Performance Analytics: Own the campaign dashboard; track pipeline influence, CAC, and LTV, reporting directly to leadership on global impact.
Requirements
- Experience: 3-5 years in B2B SaaS marketing, with 1+ years of management experience.
- Market Knowledge: Proven track record in managing US and EMEA regional nuances.
- Technical Stack: Proficiency in Salesforce, Tableau, 6sense or similar ABM tools, and sales engagement platforms like Gong Engage.
- Skills: Strong project management, strong understanding of paid media channels (i.e Google Ads and content syndication) and familiarity with emerging AI marketing agents.
- Education: Bachelor’s degree in Marketing, Business, or related field; MBA or Master’s in Global Marketing Management is a plus.
Benefits
- As a full-time employee, Recurly offers competitive benefits programs, perks and options designed to fit your needs and the needs of your family.
- We offer medical, dental and vision benefits and a menu from which to choose options that work best for you and eligible dependents.
- We also offer life insurance, short and long-term disability, hospital indemnity, critical illness coverage, employee accident protection, health savings account (HSA) with company contribution & flexible spending account (FSA) options, employee assistance program, Legal and Pet Insurance.
- Other perks may include:
- 401(k) Retirement Plan and company match
- Company equity
- Flex Time Off
- Company Events
- Training/Development
- Tuition reimbursement
- Commuter benefits
- Volunteer opportunities
- Monthly internet stipend
Job title
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