About the role

  • Senior Analyst, Brand Analytics managing data processes and driving commercial decision-making for Silversea brand across global markets.

Responsibilities

  • The Senior Analyst, Brand Analytics plays a pivotal role in driving commercial decision-making for the Silversea brand across global markets.
  • This role is responsible for developing and maintaining processes for accurate data collection, modelling, analysis, visualization, and reporting.
  • Explain how metrics align with business objectives and identify key impact levers for decision-making.
  • Break down complex problems into clear hypotheses and select appropriate analytical methods.
  • Conduct scenario analysis to quantify ranges, highlight drivers, and recommend next steps.
  • Recommend metric refinements and validate denominators, time windows, and filters to ensure accuracy.
  • Propose roadmap initiatives based on insights and evolving partner needs.
  • Build reusable SQL queries and data views, addressing edge cases and late-arriving data.
  • Apply statistical and machine learning methods (e.g., regression, classification, clustering, causal inference) and validate assumptions.
  • Design role-based dashboards with parameters, drill-downs, and alerts to enhance usability.
  • Implement robust data validation checks, back-tests, and regression checks to ensure quality.
  • Translate analysis into clear business implications and propose actionable, testable recommendations.
  • Manage scope and expectations effectively, negotiating trade-offs when necessary.
  • Collaborate with operations and engineering teams to resolve data issues and ensure smooth delivery.
  • Tailor communication to diverse audiences, anticipating objections and aligning stakeholders.
  • Mentor junior analysts by modeling best practices and providing constructive feedback.
  • Prioritize high-impact tasks and defer low-value work to maximize efficiency.
  • Create documentation such as read-me files, data dictionaries, and run-books for transparency.
  • Lead enablement sessions and iterate based on feedback to drive adoption of analytics solutions.
  • Foster a data-driven culture by introducing lightweight rituals (e.g., show-and-tell sessions, tips & tricks).

Requirements

  • Bachelor’s degree in Analytics, Mathematics, Statistics, Business, Finance, or a related field
  • Minimum 3 years of experience in commercial planning, budgeting, forecasting, and financial modeling in fast-paced environments
  • Proven ability to deliver results with consistency, precision, and timeliness
  • Strong experience designing, building, and reviewing financial models for strategic initiatives
  • Ability to quickly learn and adapt to new challenges and business needs
  • Experience working in international, matrix-structured organizations is a plus
  • Deep understanding of financial KPIs and business performance metrics
  • Advanced proficiency in Microsoft Office applications and SQL Server
  • Excellent communication and stakeholder engagement skills
  • Ability to influence across all levels of the organization
  • Highly motivated, results-driven team player with a proactive, positive attitude
  • Comfortable working in a dynamic, fast-paced environment and embracing challenges.

Benefits

  • Competitive compensation
  • Benefits package
  • Excellent career development opportunities

Job title

Senior Analyst, Brand Analytics

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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