Marketing Analyst at Qualicorp managing lead acquisition and qualification campaigns. Collaborating across marketing, sales, and technology to deliver impactful campaigns.
Responsibilities
Plan and execute performance media campaigns to acquire leads.
Create briefs and creative assets for campaigns, as well as landing pages and messaging flows (email, SMS, WhatsApp).
Ensure segmentation, distribution, and qualification of leads for sales teams.
Monitor performance metrics and produce reports for continuous optimization.
Work with CRM, marketing automation, CRO, and landing page governance.
Manage SEO, tagging, online media, and vendor relationships.
Develop strategies for lead nurturing and engagement across multiple channels.
Implement automation with AI bots and monitor the effectiveness of digital channels.
Requirements
Knowledge of Google Analytics, Google Ads, Facebook Ads, Bing Ads (paid media and analytics).
Experience with CRM and marketing automation platforms (e.g., RD Station, HubSpot, Salesforce Marketing Cloud).
Experience with multichannel messaging platforms (email, SMS, WhatsApp).
Knowledge of on-page SEO, tagging, and data governance.
Familiarity with programmatic media and digital campaign management.
Nice-to-have: Certifications in Google Ads, Google Analytics, Inbound Marketing (HubSpot or similar).
Knowledge of CRO, landing page governance, and UX.
Experience with AI bots and automation of flows.
Basic HTML/CSS for landing page adjustments.
Degree in Marketing, Advertising, Communications, Business Administration, or related fields.
Benefits
🚌 Transportation allowance
🍽️ Meal or food voucher
🏥 Health insurance
🦷 Dental insurance
🛡️ Life insurance
⚰️ Funeral assistance
📈 PPR (Profit-Sharing Program)
🏋️ Wellhub
🧘 Zenklub
🍼 Extended maternity and parental leave / Adoption leave
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