Senior Customer Experience Analyst improving client service and ensuring SLA compliance at GOL Linhas Aéreas. Implementing efficient processes for better collaboration with clients and suppliers.
About the role
- Marketing Analyst at Qualicorp managing lead acquisition and qualification campaigns. Collaborating across marketing, sales, and technology to deliver impactful campaigns.
Responsibilities
- Plan and execute performance media campaigns to acquire leads.
- Create briefs and creative assets for campaigns, as well as landing pages and messaging flows (email, SMS, WhatsApp).
- Ensure segmentation, distribution, and qualification of leads for sales teams.
- Monitor performance metrics and produce reports for continuous optimization.
- Work with CRM, marketing automation, CRO, and landing page governance.
- Manage SEO, tagging, online media, and vendor relationships.
- Develop strategies for lead nurturing and engagement across multiple channels.
- Implement automation with AI bots and monitor the effectiveness of digital channels.
Requirements
- Knowledge of Google Analytics, Google Ads, Facebook Ads, Bing Ads (paid media and analytics).
- Experience with CRM and marketing automation platforms (e.g., RD Station, HubSpot, Salesforce Marketing Cloud).
- Experience with multichannel messaging platforms (email, SMS, WhatsApp).
- Knowledge of on-page SEO, tagging, and data governance.
- Familiarity with programmatic media and digital campaign management.
- Nice-to-have: Certifications in Google Ads, Google Analytics, Inbound Marketing (HubSpot or similar).
- Knowledge of CRO, landing page governance, and UX.
- Experience with AI bots and automation of flows.
- Basic HTML/CSS for landing page adjustments.
- Degree in Marketing, Advertising, Communications, Business Administration, or related fields.
Benefits
- 🚌 Transportation allowance
- 🍽️ Meal or food voucher
- 🏥 Health insurance
- 🦷 Dental insurance
- 🛡️ Life insurance
- ⚰️ Funeral assistance
- 📈 PPR (Profit-Sharing Program)
- 🏋️ Wellhub
- 🧘 Zenklub
- 🍼 Extended maternity and parental leave / Adoption leave
- 🏅 Length-of-service recognition
- 🎓 Quali University
- 📚 Partnerships with educational institutions
- 🎉 Birthday day off
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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