Marketing project manager overseeing projects to boost sales across Europe for Veepee. Focused on trade marketing strategies in collaboration with various teams and brands.
About the role
- Growth-focused marketer at Pushpay driving integrated marketing campaigns for Protestant church segment. Collaborating with teams to increase pipeline growth through creative strategies and techniques.
Responsibilities
- Lead the design, execution, optimization of integrated marketing campaigns for the Protestant church segment (this includes the ongoing optimization of persona-based, denomination-based, and integration-based nurture streams).
- Contribute to the strategic plan for targeting church segments including positioning, goals/objectives and tactical planning.
- Execute segment strategy for targeted events, direct mail, webinars, email programs, nurturing campaigns, advertising, and content syndication to support sales opportunity pipeline goals at the midsize and enterprise church segments.
- Partner with internal content marketing team in the production of creative and engaging marketing assets including ebooks, white papers, webinars, infographics, blog posts, landing pages, podcasts, sales collateral, emails, and other tools as needed to deliver on the strategic plan.
- Recommend goals and key performance indicators that align to the overall marketing plan and support the company growth goals, working with leadership to finalize targets.
- Measure the results of marketing campaigns and use those learnings to inform future campaigns. You’ll monitor performance via real-time listening and analytics dashboards, pivoting and responding as needed.
- Project manage and collaborate to execute on deliverables including timelines, ROI/results, and changes/improvements.
- Maintain strategic decision-making that matches the needs of the sales team, helping field sales achieve their business objectives by generating opportunities.
- Collaborate with Business Development and Product Marketing to support activation of strategic partners through co-marketing campaigns, partner-focused content, and GTM enablement efforts.
- Partner with paid media agencies to align Protestant campaign plans with paid channel strategy and incorporate performance insights into optimization.
- Own ongoing communication to stakeholders on the marketing, pre-sales and sales teams and sharing of information through tools like Confluence, Slack, Asana, etc.
- Work to identify and drive deployment of new segmentation-based nurture programs with new and refreshed content.
- Connect regularly with sales leadership as well as providing content strategy and execution by sales stage.
- Serve as the point person for the Sales team to educate and inform them of programs, providing detailed instructions for promotion, execution, and follow-up.
- Embrace an experimental mindset with AI tools and emerging technologies—testing AI agents for campaign development, exploring AI-enhanced data enrichment for deeper prospect insights, partnering with external AI vendors when beneficial, and using predictive models to refine messaging strategies and competitive positioning.
Requirements
- 5 years executing integrated, multi-channel B2B marketing campaigns (content marketing, ABM, paid acquisition, events, email nurture) that generate pipeline and revenue
- Proficiency with marketing automation (Marketo), CRM (Salesforce), analytics tools (Tableau, Bizible), and project management software (Asana)
- Strong writer and communicator who can translate unique segment insights into compelling campaign messaging
- Bachelor's degree in Marketing, communications, business or related field, or equivalent experience
- 5+ years in a campaign marketing role, working in B2B or the faith vertical
Benefits
- 100% employer-paid premiums for Medical HDHP Plan, Dental, and Vision for employee
- 70% employer-paid premiums for Medical PPO Plan for employees, and Medical, Dental, and Vision for dependents
- 401K match
- Hybrid work model - 3 days in the office / 2 days remote each week
- 12 paid Company Holidays
- 2 paid Volunteer Time Off days
- 15 days PTO, to start, increases with tenure and seniority.
- Paid parental and adoption leave
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