Director of Digital Marketing overseeing digital marketing campaigns for First Entertainment Credit Union. Responsible for audience targeting, analytics, and cross - functional collaboration to enhance member engagement.
About the role
- Digital Marketing Manager creating and launching marketing campaigns for PureSpectrum's insights platform. Collaborating with teams to drive engagement and optimizing strategies for market success.
Responsibilities
- Lead the planning, execution, and assessment of digital campaigns to drive engagement and conversions for key targets
- Understand and monitor the competitive landscape to write strategic thought leadership and SEO-optimized content
- Collaborate with internal teams to align marketing and product efforts, creating seamless go-to-market (GTM) strategies and support materials
- Ensure optimal sales and marketing website performance, user experience, and security through analytics, technical support, and regular updates
- Monitor and upkeep HubSpot
- Establish and track key performance indicators to guide data-driven decisions, optimize strategies, and improve campaign performance
- Support overall marketing strategy by participating in annual planning and stepping into various roles as needed to ensure team success
Requirements
- 3 to 5 years of digital marketing experience
- Bachelor’s degree in related field or equivalent education/professional experience required
- Highly detail-oriented and organized
- Diligent about precision and ensuring deliverables are completed on time
- Thrives in a fast-paced environment and excellent at multitasking
- Experience working with Product and Engineering teams to include brand positioning and consumer insights into product strategies, a plus
- Excels in project management and communication
- Proficiency in Canva and Adobe Suite required
- Proficiency in HubSpot and Zapier required
- Proficiency in LinkedIn Ads, Google Ads & Google Analytics required
- Experience with B2B marketing is a plus
- Experience with a CRM system (i.e. Pipedrive and ChurnZero) is a plus
Benefits
- 100% employer paid medical plans
- Options of dental, vision, life, Long Term Disability, and AD&D
- Unlimited Time Off
- Medical FSA
- Dependent Care FSA
- Health Savings Account options
- 401k plan with company match
- Dog Friendly Office
- Collaborate Office Space
- Team events and celebrations
- Hybrid flexibility
- Team workout classes at private training facility
- Casual dress
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