Director of PR and Thought Leadership for PROS, leading narratives in AI-driven offer management. Overseeing strategic communications, product marketing, and customer advocacy efforts.
Responsibilities
Own and evolve the messaging architecture that positions PROS as the AI-driven offer management leader for modern airline retailing
Ensure positioning is cohesive and differentiated across earned media, executive communications, digital properties, and sales enablement
Set the strategic direction for Product Marketing, holding the team accountable for solution positioning, persona-based messaging, and launch narrative that serves PROS Travel growth priorities
Own the customer advocacy strategy for PROS Travel
Define PR strategy aligned to PROS' position in the modern airline retailing and offer management space
Define and advance thought leadership themes tied to modern airline retailing, offer management, AI-driven revenue optimization, and the evolution of airline commercial strategy
Requirements
12+ years across public relations, product marketing, or strategic communications in enterprise or complex B2B environments
Deep experience with the airline or travel technology industry is a must
Proven experience managing PR agencies and driving strategic media positioning
Demonstrated ability to align messaging to enterprise sales and ABM environments
Strong executive communication and storytelling capability
Experience leading and developing marketing team members
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