Senior Marketing Specialist leading marketing strategies for mental health initiatives at MHF. Collaborating across channels to deliver impactful campaigns that resonate with communities.
About the role
- Commercial subject matter expert for the surgeon and Key Opinion Leader (KOL) audiences at PROCEPT BioRobotics. Collaborate with sales to enhance Aquablation therapy adoption.
Responsibilities
- Drive a surgeon-focused commercial strategy to accelerate the adoption, utilization, and advocacy for Aquablation therapy.
- Activate and partner with Key Opinion Leaders (KOLs) to maximize commercial impact across sales, peer-to-peer, digital, and society channels.
- Serve as a primary partner to the US sales team, developing programs, tools, and messaging that enhance the surgeon's journey from awareness to advocacy.
- Collaborate with cross-functional partners to develop and promote clinical and economic proof points that resonate with the surgeon audience.
- Develop and lead the commercialization of new programs that align with surgeon needs and demonstrate the value of our solutions.
- Proactively stay abreast of clinical trends, competitive intelligence, and customer insights to inform and evolve our go-to-market strategies.
- Leverage data and analytics to define key performance indicators (KPIs), measure program effectiveness, and optimize strategies to drive a clear return on investment (ROI).
Requirements
- Minimum 8 years of experience in a medical device product marketing and/or product management role (6 years with an advanced degree)
- A/BS required; MBA preferred.
- Demonstrated ability to build strong working relationships with surgeons, hospital administrators/executives, customers, and internal employees.
- Professional work ethic, high capacity, strong analytical and organizational skills, and ability to operate independently.
- Track record of executing complex medical device marketing campaigns and tactics; experience with capital equipment preferred.
- Excellent communication skills and attention to detail
- Experience working with cross-functional teams.
- Strong multi-tasking skills with an ability to adapt to change.
- Ability to travel up to 30% of the time.
Benefits
- full medical coverage
- wellness programs
- on-site gym
- 401(k) plan with employer match
- short-term and long-term disability coverage
- basic life insurance
- wellbeing benefits
- flexible or paid time off
- paid parental leave
- paid holidays
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