Commercial subject matter expert for the surgeon and Key Opinion Leader (KOL) audiences at PROCEPT BioRobotics. Collaborate with sales to enhance Aquablation therapy adoption.
Responsibilities
Drive a surgeon-focused commercial strategy to accelerate the adoption, utilization, and advocacy for Aquablation therapy.
Activate and partner with Key Opinion Leaders (KOLs) to maximize commercial impact across sales, peer-to-peer, digital, and society channels.
Serve as a primary partner to the US sales team, developing programs, tools, and messaging that enhance the surgeon's journey from awareness to advocacy.
Collaborate with cross-functional partners to develop and promote clinical and economic proof points that resonate with the surgeon audience.
Develop and lead the commercialization of new programs that align with surgeon needs and demonstrate the value of our solutions.
Proactively stay abreast of clinical trends, competitive intelligence, and customer insights to inform and evolve our go-to-market strategies.
Leverage data and analytics to define key performance indicators (KPIs), measure program effectiveness, and optimize strategies to drive a clear return on investment (ROI).
Requirements
Minimum 8 years of experience in a medical device product marketing and/or product management role (6 years with an advanced degree)
A/BS required; MBA preferred.
Demonstrated ability to build strong working relationships with surgeons, hospital administrators/executives, customers, and internal employees.
Professional work ethic, high capacity, strong analytical and organizational skills, and ability to operate independently.
Track record of executing complex medical device marketing campaigns and tactics; experience with capital equipment preferred.
Excellent communication skills and attention to detail
Experience working with cross-functional teams.
Strong multi-tasking skills with an ability to adapt to change.
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