Hybrid Senior Data Scientist – Marketing, Customer Analytics

at PNC

• Job title: Senior Data Scientist – Marketing, Customer Analytics
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud, Hadoop, Python, Spark, SQL
• Location requirements: Hybrid, Pittsburgh, United States

About the role

• Senior Data Scientist developing predictive models for marketing strategies at PNC. Collaborating with partners to drive customer acquisition and portfolio performance through machine learning.

Responsibilities

• Collaborate with business partners to design, build, and validate predictive models in the credit card and consumer lending marketing domain using advanced statistical modeling and machine learning techniques.
• Analyze large datasets to uncover insights, create meaningful features, and ensure data quality and relevance for modeling.
• Present analytical findings and actionable insights to senior-level executives in a clear, compelling, and business-focused manner to support strategic decision-making
• Track model performance over time, recalibrate as needed, and communicate results and implications to stakeholders.
• Maintain thorough documentation of modeling processes, assumptions, and validation results to support compliance and model governance requirements.

Requirements

• Substantial experience applying statistical modeling and machine learning techniques within financial services; preferably in the credit card and/or consumer lending marketing domain.
• Proficiency in Python, R and SQL.
• Knowledge of cloud platforms and big data technologies (Spark, Hadoop).
• Excellent communication skills with the ability to explain complex approaches to non-technical stakeholders.
• Understanding of marketing analytics, campaign measurement, targeting strategies, and experimental design.
• Strong attention to detail.
• 5+ years of industry-relevant experience.
• Roles at this level typically require a university / college degree.
• Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Benefits

• medical/prescription drug coverage (with a Health Savings Account feature)
• dental and vision options
• employee and spouse/child life insurance
• short and long-term disability protection
• 401(k) with PNC match
• pension and stock purchase plans
• dependent care reimbursement account
• back-up child/elder care
• adoption, surrogacy, and doula reimbursement
• educational assistance, including select programs fully paid
• a robust wellness program with financial incentives
• maternity and/or parental leave
• up to 11 paid holidays each year
• 8 occasional absence days each year, unless otherwise required by law
• between 15 to 25 vacation days each year, depending on career level; and years of service