Senior Analyst at Dentsu developing data science solutions for marketing. Leading client meetings and communicating insights to foster growth and performance.
About the role
- CRM Analyst focused on maximizing customer satisfaction and service value through strategic initiatives at Pmweb. Identify opportunities and enhance customer experience using CRM best practices.
Responsibilities
- Opportunity Identification: Detect new needs and expand clients' service portfolios.
- Proactive Communication: Maintain daily contact with clients, participating in meetings and interacting via email and WhatsApp.
- Strategic Relationship Management: Build close relationships with clients, understand their needs, and deliver exceptional service.
- Platform Adoption: Increase usage of Pmweb platforms and products to drive client engagement and satisfaction.
- Workshop Facilitation: Design and deliver workshops to train clients on effective use of available tools.
- Project Involvement: Participate in special projects assigned by management and collaborate with operational teams.
- Metrics Monitoring: Track clients' metrics daily to ensure strategies are optimized.
- Impactful Reporting: Prepare and present weekly and monthly reports with insights on performance and service consumption.
- CRM Strategy Development and Execution: Focus on optimizing segmentation and personalization of campaigns using methodologies such as RFV and LTV.
- Control Group Implementation: Measure the effectiveness of marketing campaigns to ensure efficient resource allocation.
- LTV Analysis: Identify valuable customers and recommend actions to maximize relationship returns.
- Multichannel Campaign Development: Create campaigns aligned with customer needs and behaviors using segmentation data.
- CRM KPI Monitoring: Analyze retention, churn, and engagement rates and recommend continuous improvements.
- Cross-Functional Collaboration: Work with marketing, data, and BI teams to align CRM strategies with business objectives.
- Detailed Performance Reporting: Provide insights into customer behavior and campaign effectiveness.
Requirements
- Bachelor's degree in Marketing, Advertising, Communication, or related fields.
- Prior experience managing client portfolios and providing strategic account management.
- Solid knowledge of digital marketing, CRM campaigns, and performance marketing.
- Familiarity with CRM market best practices, CRO, and loyalty programs.
- Strong analytical skills with the ability to work with data, metrics, and results to identify new business opportunities.
Benefits
- Health Insurance
- Dental Insurance
- Life Insurance
- Daycare Assistance
- Birthday Day Off
- Wellhub
- Transportation Allowance
- Meal and/or Food Allowance
- Language Learning Support
- Education Support
- Certification Support
- Home Office Allowance
- Structured Evaluation Cycle
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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