Director managing the Adcetris HCP marketing strategies at Pfizer. Leading lifecycle management and cross-functional collaboration to optimize brand performance.
Responsibilities
Lead end-to-end HCP strategy development
Lead Adcetris campaign and core messaging development
Provide day-to-day oversight of HCP marketing activities
Support development of Strategic and Tactical Plan
Lead field-force related deployment decisions
Work with Adcetris Key Accounts Marketer on GPO promotional strategy
Understand the clinical development strategy for the brand
Own HCP agency relationship and budget management
Evaluate and prioritize new promotional delivery methods
Guide end-to-end strategic development of sales force training materials
Requirements
BA or BS required
8+ years of pharma experience
Substantial commercial and execution experience
Project and cross-functional team management skills
Strong analytical and mathematical skills
Proficiency in Outlook, Excel, and PowerPoint
Willingness to travel up to 30%
Benefits
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation
Holiday and personal days
Paid caregiver/parental and medical leave
Health benefits to include medical, prescription drug, dental and vision coverage
Job title
Director, Adcetris HCP and Lifecycle Strategy Lead
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