Associate Director leading lead monetization strategies for optimizing revenue. Overseeing team performance and strategy execution in Wisconsin and Tennessee locations.
About the role
- Director for Access and Affordability within ELIQUIS at Pfizer. Collaborating on brand strategies while supporting market expansion and access initiatives.
Responsibilities
- Develop and execute key access resources with high collaboration among Alliance payer marketing and USMA marketing partners.
- Lead special projects to support Access and Affordability strategic imperatives (Pharmacy, Direct To Patient, EVP and/or Benefit Design Training).
- Support KPl/measurement tracking to assess marketing efforts to identify areas of improvement and acceleration (e.g., EVP analytics, patient support programs, BAT KPIs, Payer dashboard, etc.).
- Develop new assets and manage expiry and extension of payer resources.
- Provide digital support of access materials such as rep triggered emails and NPP tactics.
- Support and help build brand team presentations and workshops liaising with the Alliance.
- Structure, interpret, and action feedback from ELIQUIS field team and US Market Access organizations through Advisory calls, POA sessions, and other initiatives.
- Ensure the payer digital resource optimization and field troubleshooting.
- Evolve the payer asset tracking system to ensure timely material development in alignment to brand planning and execution.
- Contribute to the payer long term strategy, including health policy and formulary access initiatives.
- Support resources development for IM Academy and brand ad hoc projects as needed.
- Develop and deploy the monthly ELQ “Access Exchange” newsletter.
- Provide payer content for the monthly marketing spotlight communication and for CFC Ad boards.
Requirements
- Applicant must have a bachelor's degree with at least 8 years of experience.
- Pharmaceutical industry experience.
- Ability to travel to NYHQ (for remote colleagues; colleagues local to NYHQ to adhere to most up-to dated return to office guidance).
- Strong understanding of US Payer, hospital and health system landscapes, and ability to quickly grasp customer dynamics within each landscape.
- Ability to lead, work and influence cross-functional and Alliance teams.
- Demonstrated initiative, strong problem solving, decision making and leadership skills.
- Strong strategic thinking skills, with the ability to translate strategy and analysis to a tactical, executable level.
- Ability to work on multiple projects and prioritize effectively.
- Strong project management skills.
- Strong analytical skills; detail and action-oriented.
- Creative and agile learner.
- Strong written, verbal, and interpersonal skills.
- Models Pfizer values.
- Develop marketing plan and strategy.
- Drive voice of customer insights.
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Benefits
- Non-Standard Work Schedule, Travel or Environment Requirements
- Relocation Assistance may be available based on business needs and/or eligibility
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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