Program Manager leading a high‑performing team for automotive pre - production builds at General Motors. Ensuring quality execution, cross‑functional alignment, and timely delivery of propulsion technologies.
About the role
- Growth Marketing Manager executing paid media campaigns aimed at user acquisition and retention for Pluto TV. Collaborating across teams to optimize performance in a fast-paced environment.
Responsibilities
- Lead end-to-end execution of growth marketing campaigns, continuously optimizing to hit core business and acquisition goals.
- Own paid media strategy across channels, with a deep focus on customer acquisition and KPI performance.
- Partner with creative, lifecycle, product marketing, and finance teams to ensure campaigns ladder up to broader business objectives.
- Collaborate with content marketing and creative teams to prioritize assets and ensure deliverables meet platform specs.
- Leverage deep knowledge of paid media platforms (Meta, TikTok, YouTube, Google Ads, Microsoft Ads) and CTV/OTT to drive performance.
- Build and deliver performance reports and insights for leaders and cross-functional partners.
- Maintain centralized media plans, budgets, forecasts, and reporting with accuracy and attention to detail.
- Ensure flawless campaign launches, including tracking, budget setup, and reporting.
- Partner with Analytics to evaluate performance and translate results into actionable next steps.
- Manage billing reconciliation and ensure timely partner payments.
- Stay ahead of industry trends, tools, and best practices to elevate our OTT and digital media strategy.
Requirements
- Bachelor’s degree required.
- 4+ years in digital media planning/buying, ideally in entertainment, streaming, or user acquisition.
- Experience in in-house growth marketing or agency roles supporting entertainment clients.
- Proficiency with programmatic DSPs, Google Ads, paid social, CTV/OTT, and ad-serving platforms (e.g., DCM).
- Deep knowledge of OTT/CTV advertising, including streaming and native placements.
- Experience with data visualization tools (Looker, Tableau) and the ability to turn data into strategy.
- Robust analytical and numerical acumen to help drive data into actionable marketing decisions.
- Solid knowledge of KPIs, media measurement, and attribution tools (Google Analytics, Adobe, Kochava).
- Advanced skills in Excel, PowerPoint, and Google Workspace.
- Top-notch communication skills and comfort presenting in a matrixed organization.
- Fluency in English and Spanish.
- Experience working on global teams and navigating regional nuances.
Benefits
- medical
- dental
- vision
- 401(k) plan
- life insurance coverage
- disability benefits
- tuition assistance program
- PTO
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