Strategy Manager coordinating digital strategy execution in the DACS Americas at Caterpillar. Facilitating leadership alignment and overseeing project responsibilities across multiple initiatives.
About the role
- Strategy Manager driving brand strategy and cultural insights for creative agency PACIFIC UEG in Munich. Collaborating on client projects, market research, and innovative brand experiences in a hybrid role.
Responsibilities
- Get things done — from researching cultural trends and taking part in brainstorming sessions to preparing briefings, developing creative concepts, and managing our strategic tools
- Drive strategy workstreams from insight to execution across client projects, pitches, and internal initiatives
- Conduct market and trend research across sectors such as fashion, music, art, design, technology, and gaming to understand what’s shaping culture today
- Create compelling presentations, strategic narratives, and briefings that inspire both clients and creative teams
- Develop and own strategic tools, frameworks, and knowledge hubs that make our team smarter and faster
- Work closely with internal and external creative teams to design integrated, culture-first brand experiences
- Ensure strategic alignment on complex projects so teams remain focused on brand purpose and direction
- Challenge the status quo by proactively introducing new ideas, methodologies, or cultural perspectives that advance brands
Requirements
- 2–3 years of experience in strategic roles — ideally at a creative, brand, or experience agency
- Proven ability to translate research into meaningful strategy and creative impact
- Strong storytelling, presentation, and communication skills
- Deep curiosity and cultural fluency across industries and subcultures
- Strategic, independent, and proactive mindset
- Structured and organized approach with confidence leading tasks, projects, and people
- Solid skills in Microsoft 365 and/or other strategic/creative tools such as Miro, Notion, etc.
- Excellent written and spoken German and English
Benefits
- A great team of fun, supportive, and exceptionally smart people with flat hierarchies and an open communication culture
- A fast-paced and constantly evolving work environment with exciting international projects
- Flexible hybrid working setup — remote and on-site, with a pet- and people-friendly office
- Competitive perks (workation, Urban Sports, company bike/JobRad, etc.)
- An employer committed to providing an environment of equal opportunity
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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