Marketing Analytics Manager analyzing customer behavior and market dynamics at Ottobock. Transforming data into insights and supporting decision-making processes within the company.
Responsibilities
Aggregate, analyze and consolidate data from external and internal sources on consumer behavior and market mechanisms, and contribute to generating insights based on that data
Identify and evaluate trends, patterns and other relationships in the data, assessing their strategic or operational relevance for potential growth opportunities
Create, expand and maintain customer journeys and simulation models to describe consumer behavior, markets and market interdependencies, and to forecast market developments
Work with scenarios and evaluate them
Produce data visualizations to support decision-making, both operationally and strategically, using interactive dashboards, reports and presentations
Requirements
Completed degree (Economics, Marketing, Statistics, Data Science...)
Professional experience in developing market, potential and forecast models and in calculating business cases
Relevant knowledge of data analysis and statistics
Excellent analytical and conceptual skills, with strong strategic thinking
Confident use of common analysis, reporting, AI and BI tools
Very good English skills and MS Office proficiency
High degree of personal responsibility and enthusiasm for new trends
Benefits
Attractive compensation plus Christmas and holiday bonuses
30 days of vacation
Pension benefits: company pension scheme and employer savings contributions
Flexibility: flexible working hours and remote work where possible
Health & well-being: EGYM Wellpass, company sports (yoga, table tennis), external counseling for personal and professional concerns, health checks
Mobility: bike leasing (JobRad & bike leasing)
Discounts & perks: corporate benefits and offers from local partners
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