Trade Marketing Consultant at Vivo driving creative campaigns and strategies for sales performance. Collaborating with various teams to enhance marketing efforts and engage target audiences.
About the role
- Leading global strategic marketing initiatives in Neurovascular at Johnson & Johnson MedTech. Driving marketing strategies and collaborating across departments to optimize product development and launch.
Responsibilities
- Identify appropriate sources of market intelligence and apply analytics to make clear, data-based decisions
- Interface with physicians and broad international customer base to identify market trends and unmet clinical needs for the treatment of neurovascular disease
- Translate customer needs into product design requirements to develop differentiated product concepts
- Closely collaborate with R&D to provide customer insights during the product development cycle
- Build collaboration with cross-functional partners including regulatory, clinical affairs, professional and commercial education, supply chain and sales team to ensure seamless product commercial readiness
- Collaborate with global marketing partners to communicate product portfolio updates, understand local customer needs and coordinate product launches
- Identify appropriate market opportunities through synthesis of sound segmentation, targeting and positioning strategies and sales collateral
Requirements
- Bachelor’s degree required
- Five years of total marketing or related experience
- Minimum three years marketing experience in an FDA regulated environment
- Demonstrated proficiency in constructing global market models to estimate project value and select optimal projects amongst alternatives
- Competent in financial metrics including NPV, Gross Profit, P&L statements and basic accounting
- Ability to lead qualitative and quantitative market research to identify market segments, product value drivers and uncover strategic opportunities
- Demonstrated proficiency in creating value propositions, using innovative marketing approaches in alignment with traditional tactics, and deploying metrics to identify business impact
- Leverages a deep understanding of stakeholder input, market preferences by segment, and the decision-making process to identify unmet needs and market trends
- Track record of success in utilizing stakeholder insights to influence internal and external stakeholders to overcome resistance, create opportunities and drive results
- Ability to effectively communicate with customers (physicians) and internal stakeholders with demonstrated presentation skills
- Cycle of success in driving execution by leveraging and integrating cross-functional support for launch, post-launch dashboards and measurement tools to deliver commercial product introductions
- Neurovascular experience strongly preferred
- Experience with vascular medical devices
- Proficient in the application of generative AI models to enhance Marketing efficiency and effectiveness
- Experience in development of full Net Present Value valuation models
- General working knowledge of quantitative marketing research tools including conjoint, NPS, max diff among others
- Global product launch experience
Benefits
- Eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k))
- Vacation –120 hours per calendar year
- Sick time - 40 hours per calendar year
- Holiday pay, including Floating Holidays –13 days per calendar year
- Work, Personal and Family Time - up to 40 hours per calendar year
- Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
- Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
- Caregiver Leave – 80 hours in a 52-week rolling period
- 10 days Volunteer Leave – 32 hours per calendar year
- Military Spouse Time-Off – 80 hours per calendar year
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