Senior Manager, Copywriting at PCA Group responsible for brand voice and content strategy. Leading copy managers and collaborating with teams to drive content performance across diverse channels.
Responsibilities
Own and evolve brand voice, tone, and content pillars across all brands and channels.
Establish and govern tone-of-voice standards across packaging, web, e-commerce, email, social, and integrated campaigns.
Directly manage copywriters at all levels.
Oversee freelance and third-party copy delivery partners.
Partner with Creative, Growth Marketing, Commercial, Retail Media, and Compliance teams to align messaging with business objectives.
Own copy performance metrics including engagement, SEO ranking, conversion, and content-driven revenue lift.
Lead large-scale launches, multi-brand campaigns, and enterprise initiatives.
Requirements
Bachelors Degree required or equivalent professional experience
6+ years of professional copywriting experience, including leadership roles
Minimum 5-7 years of copywriting experience preferred
CPG, beauty, or fragrance industry experience strongly preferred
Demonstrated experience managing managers or senior copy professionals
Expertise in brand voice strategy and cross-channel storytelling
Ability to translate commercial goals into measurable content strategies
Strong understanding of SEO and marketplace optimization
Advanced Microsoft Excel proficiency and experience tracking performance metrics
Exceptional grammatical, technical proofreading, and editing skills
Strong stakeholder management and executive presentation skills
Ability to operate effectively in fast-paced, evolving environments.
Benefits
Competitive compensation package (salary commensurate upon experience)
Comprehensive benefits (medical, dental, vision)
401(k) participation
Paid time off and company holidays
Opportunity to work within a high-growth, entrepreneurial organization
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