About the role

  • Senior Manager, Copywriting at PCA Group responsible for brand voice and content strategy. Leading copy managers and collaborating with teams to drive content performance across diverse channels.

Responsibilities

  • Own and evolve brand voice, tone, and content pillars across all brands and channels.
  • Establish and govern tone-of-voice standards across packaging, web, e-commerce, email, social, and integrated campaigns.
  • Directly manage copywriters at all levels.
  • Oversee freelance and third-party copy delivery partners.
  • Partner with Creative, Growth Marketing, Commercial, Retail Media, and Compliance teams to align messaging with business objectives.
  • Own copy performance metrics including engagement, SEO ranking, conversion, and content-driven revenue lift.
  • Lead large-scale launches, multi-brand campaigns, and enterprise initiatives.

Requirements

  • Bachelors Degree required or equivalent professional experience
  • 6+ years of professional copywriting experience, including leadership roles
  • Minimum 5-7 years of copywriting experience preferred
  • CPG, beauty, or fragrance industry experience strongly preferred
  • Demonstrated experience managing managers or senior copy professionals
  • Expertise in brand voice strategy and cross-channel storytelling
  • Ability to translate commercial goals into measurable content strategies
  • Strong understanding of SEO and marketplace optimization
  • Advanced Microsoft Excel proficiency and experience tracking performance metrics
  • Exceptional grammatical, technical proofreading, and editing skills
  • Strong stakeholder management and executive presentation skills
  • Ability to operate effectively in fast-paced, evolving environments.

Benefits

  • Competitive compensation package (salary commensurate upon experience)
  • Comprehensive benefits (medical, dental, vision)
  • 401(k) participation
  • Paid time off and company holidays
  • Opportunity to work within a high-growth, entrepreneurial organization

Job title

Senior Manager, Copywriting

Job type

Experience level

Senior

Salary

$85,000 - $100,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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