SEO Manager driving technical optimization and client keyword strategies at Optimerch GmbH, a performance marketing agency in Dortmund. Collaborating on audits, content guidance, and ensuring quality outputs.
About the role
- Senior SEO Consultant responsible for leading SEO strategies and delivering results. Driving performance and managing a team in a dynamic digital marketing consultancy.
Responsibilities
- Line manage 1–3 SEO team members, owning their performance, development plans and progression cases.
- Conduct bi-weekly 1:1s, provide ongoing feedback, coaching and support.
- QA deliverables from your pod, ensuring high standards and supporting consultants to reduce QA needs through strong execution.
- Identify training needs within your pod and escalate department-level training opportunities to the Associate Director.
- Create an environment where your team feels supported, motivated and aligned to departmental and client goals.
- Own the SEO roadmap and delivery for complex, high-prestige or strategically important accounts.
- Drive performance outcomes and hold accountability for retention, growth and client satisfaction across your pod’s portfolio.
- Lead conversations with senior client stakeholders, providing clarity, direction and commercial insight.
- Translate complex technical challenges into actionable business-oriented recommendations that secure implementation.
- Champion an experimentation-minded approach, using data and insight to inform strategy and prioritisation.
- Lead the execution of the product vision across your pod, coaching team members on delivering Expertise, Insight, and Value.
- Identify product delivery gaps within your pod’s accounts and work with your Associate Director to strengthen execution.
- Support development and refinement of internal tools, frameworks and delivery processes.
- Lead innovation initiatives within SEO, proposing improvements to process, product, tools or ways of working.
- Represent SEO in cross-department projects, ensuring alignment between channels and integration of SEO requirements.
- Drive operational improvements by identifying inefficiencies and helping embed new workflows.
- Lead the technical SEO workstream in selected new business pitches, including forecasting, strategic framing and technical scoping.
- Proactively identify marketing opportunities, thought leadership topics and external-facing SEO content.
- Contribute to the SEO marketing roadmap with ideas, assets or specialist expertise.
Requirements
- Demonstrated the ability to lead a high-performing pod with strong retention and performance outcomes.
- Showed sustained innovation and improved product execution across your portfolio.
- Demonstrated excellence in cross-department collaboration and strategic leadership.
- Begun influencing wider departmental direction through process development, training initiatives and marketing contribution.
Benefits
- Dynamic working: To keep that work-life harmony in check, we're flexible on where and when you work
- Private medical insurance: To keep you fighting fit and give you and your family peace of mind.
- Income protection: We know it feels good to be covered, just in case.
- Calm Subscription: Now more than ever, it’s important to mind your mind!
- 25 days annual leave: This increases to 27 days after three years with us, and then increases every subsequent year up to a max. of 30 days
- Christmas closure: No need to save holiday days for the Christmas closure period. It's on us!
- Birthdays off: One extra day to celebrate your big day
- Summer hours: Between June and Aug we finish at 15.00 every Friday.
- Online coaching and mental health support: Unlimited via OpenUp
- Remote Working: Work abroad for up to one month a year.
- Performance & Salary: Reviewed twice a year for everyone.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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