Sales Enablement Content Specialist developing and maintaining content to support CAPTRUST's sales teams. Collaborating with internal stakeholders to enhance materials and ensure compliance with industry regulations.
NT
Hybrid Senior Specialist, Communications, Content Strategy – Asset Management
Posted 14 minutes ago
About the role
- Senior Specialist creating insight-led content for financial advisors at Northern Trust Asset Management. Leading collaboration with investment teams to drive digital engagement across various channels.
Responsibilities
- Write advisor-centric thought leadership • Market commentary, investment explainers, portfolio construction content, client-ready guides, emails, infographics, and video/podcast scripts.
- Translate complex ideas into plain English • Turn investment views, data, and product mechanics into clear, client-friendly narratives advisors can share.
- Support lead-generation campaigns • Create content for email, social, paid media, landing pages, gated assets, and nurture flows—focused on engagement and qualified leads.
- Lead rapid market-response content • Draft and coordinate time-sensitive market commentary in close partnership with Investment teams—often under tight deadlines.
- Collaborate across teams • Work daily with Investments, Sales, Product Marketing, Digital, Design/Video, and Compliance to deliver high-quality, compliant content.
- Measure and improve performance • Track engagement, SEO, MQLs, and sales adoption—and use insights to refine topics, formats, and distribution.
Requirements
- 5+ years of writing/editing experience in asset or wealth management (or related financial services)
- 3+ creating content for intermediary channels (wirehouse, IBD, RIA)
- Strong understanding of markets, investment products (mutual funds, ETFs, SMAs, alternatives), and portfolio construction concepts
- Proven ability to create digital-first content that drives engagement and leads
- Comfort working in a regulated environment, including close partnership with Compliance
- Strong interviewing, headline-writing, and fact-checking skills
- Highly organized, deadline-driven, and comfortable operating during fast-moving market events
- Familiarity with content performance metrics (e.g., analytics, UTMs, CRM/marketing automation)
Benefits
- retirement benefits (401k and pension)
- health and welfare benefits (medical, dental, vision, spending accounts and disability)
- paid time off
- parental and caregiver leave
- life & accident insurance
- other voluntary and well-being benefits
- discretionary bonus program that may include an equity component
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