Brand Manager responsible for strategic marketing of FMCG brands in a dynamic environment. Collaborating across departments to enhance brand visibility and profitability in Belgium.
About the role
- Senior Global Brand Director for paediatric oncology at Norgine. Leading the brand strategy and execution across global markets with a focus on patient advocacy and innovative marketing.
Responsibilities
- Develop and implement a comprehensive global brand strategy to drive the success of the product portfolio.
- Lead cross-functional teams including marketing, medical, access, and commercial to ensure cohesive execution and alignment with strategic goals.
- Engage with external stakeholders, including healthcare professionals, patient advocates, and regulatory bodies, to build brand awareness and advocacy.
- Monitor market dynamics and competitor activities to adapt strategies as needed for sustained competitive advantage.
- Oversee budget management, forecasting, and resource allocation to ensure optimal investment across initiatives.
- Drive innovation in marketing approaches, incorporating digital strategies and advanced analytics for improved engagement.
- Champion the patient perspective within the organization to inform brand strategy and decision-making.
Requirements
- Significant experience in a senior marketing or brand leadership role within the pharmaceutical industry, preferably in paediatric oncology and/ or rare disease management.
- Proven ability to lead complex brand strategies, with a track record of successful product launches.
- Exceptional understanding of market access challenges and the payer landscape.
- Strong leadership, interpersonal, and communication skills, with ability to influence stakeholders across all levels.
- Excellent analytical and strategic thinking capabilities, with a customer-centric approach.
- Demonstrated passion for improving patient outcomes and experience working closely with patient advocacy groups.
- Ability to thrive in a fast-paced, ever-changing environment.
Benefits
- Our benefits may vary per location. Please liaise with the Norgine TA representative to obtain more information.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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