Research Associate at HHL Leipzig Graduate School focusing on economic psychology and leadership. Engaging in research projects while supporting teaching and supervising students' theses.
About the role
- Senior Researcher analyzing cultural trends and insights for Netflix's Consumer Insights team. Focused on building comprehensive cultural research and informing marketing strategies.
Responsibilities
- Focus on cultural foresight and identifying, tracking, and analyzing cultural shifts, emerging trends, and behaviors in key markets, in partnership with Data Science & Engineering teams
- Leverage advanced social listening tools and methodologies to analyze digital conversations, sentiment, and meme culture
- Build strong relationships and collaborations with cross-functional partners and other Consumer Insights groups to ensure that our research meets the business’s needs and empowers the decisions we make for tomorrow
- Connect the dots across complex areas and identify new opportunities to proactively inform stakeholders’ strategy
- Synthesize complex data from disparate sources into compelling narratives, lead socialization, turn insights into actionable recommendations, and refine cultural fluency through the socialization process
- Work with regional insights teams to contextualize global trends with local nuances, ensuring our view of culture is inclusive and world-class
- Innovate and introduce emerging technologies or methodologies to enhance our existing work
Requirements
- 7+ years of experience in consumer insights, trend forecasting, cultural strategy, intelligence analysis, or a related field
- Experience working with marketing and/or brand and/or advertising and/or Product Innovation teams is a plus
- An advanced degree in psychology, anthropology, marketing, social sciences, media studies, or related fields is preferred but not required
- Comfortable in fast-paced environments with dynamic and shifting priorities and equipped with an entrepreneurial spirit
- A balance of creative and analytical skills with the ability to operate proactively, define research questions, identify appropriate methods, execute studies, and synthesize findings with great storytelling
- Mixed methods research expert, including experience leading end-to-end quantitative (surveys, secondary data analysis, trend sizing) and qualitative research studies (digital ethnography, semiotics, focus groups, expert interviews)
- Experience with social listening platforms (such as Brandwatch, Sprinklr, etc) is essential
- Experience leveraging GenAI tools for research, particularly for advanced analysis, is desirable
- Obsessed with the zeitgeist and the forces shaping today’s culture
- Strong communicator, with a bias toward action, who can partner efficiently with multiple teams across the company
- Experience designing and conducting global or multi‑market research in partnership with regional teams is preferred
- Experience working internationally is a plus
Benefits
- Health Plans
- Mental Health support
- 401(k) Retirement Plan with employer match
- Stock Option Program
- Disability Programs
- Health Savings and Flexible Spending Accounts
- Family-forming benefits
- Life and Serious Injury Benefits
- Paid leave of absence programs
- Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off
- Full-time salaried employees are immediately entitled to flexible time off
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