Digital Account Manager responsible for managing Google Ads and Meta Ads campaigns for hotels. Fostering client relationships and implementing data-driven digital marketing strategies.
Responsibilities
Manage and foster relationships with clients, ensuring their digital strategies (performance campaigns and website development) are executed promptly and efficiently.
Develop, manage, and implement digital marketing strategies using ads platforms (eg Google Ads, Meta Ads, Bing Ads, TikTok Ads)
Analyze and optimize campaigns' performance to increase direct bookings and maximize ROAS.
Collaborate with our Creative and R&D teams to create compelling and effective campaigns.
Create reports and presentations to communicate results to your clients.
Overseeing the client's online presence and identifying areas of improvement.
Keep up-to-date with new trends in digital marketing.
Requirements
At least 2 years of experience on a similar role, managing hotel accounts.
Proficient with Google Ads and Meta Ads.
Strong analytical skills and experience with Google Analytics 4, Looker studio and other reporting tools.
Hands-on experience in using content management systems like Wordpress, Drupal or similar.
Excellent written and verbal communication skills (both Greek and English).
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