About the role

Business Analyst developing D2C dashboards and insights for e-commerce decision-making. Collaborating with marketing and CRM teams on data-driven solutions.

Responsibilities

You develop and own D2C-specific dashboards, KPIs and reports (e.g., conversion funnel, retention, AOV, CLV, ROAS, CAC), providing a solid foundation for data-driven decisions in e-commerce.
You design, develop and maintain analytical data products for the D2C area (e.g., customer cohorts, marketing performance and attribution analyses) in close collaboration with the respective business teams.
You analyze marketing channels and attribution logics (e.g., first-/last-click, data-driven) and evaluate budget efficiency across all paid and organic touchpoints.
You identify growth and optimization opportunities along the customer journey through segmentation, lifecycle analyses and evaluation of A/B tests.
You work closely with D2C, marketing and CRM teams and act as an analytical sparring partner in translating business questions into data-driven solutions.
You support the further development of D2C processes through automation and contribute new analytical ideas.
Together with Data Engineering, you ensure high data quality and document your analyses and insights clearly and tailored to the target audiences.

You have a degree in business administration, preferably with a focus on procurement and logistics, or a comparable qualification.
Ideally, you have at least two to four years of professional experience in a comparable position.
You have initial experience with inventory planning and forecasting techniques.
Confident user of MS Office, especially Excel.
You demonstrate strong analytical thinking and the ability to operate within cross-functional organizational structures.
A high level of initiative, sense of responsibility, thoroughness and reliability characterize you.
Business-fluent German and English skills.
You are a team player, a strong communicator and outgoing.
You are highly motivated and eager to make an impact together with the team.

30 paid vacation days — which you can take at times that suit you in agreement with your manager.
Additionally, there are further company-wide holidays.
Flexible working hours with no fixed core hours.
Hybrid work with up to 100% remote work.
Option to work from within the European Union for a certain period.
Work with top equipment (macOS or Windows) — plus comprehensive gear for mobile working.
Training courses, conferences or books — we support you in your development.
Modern offices in the heart of Düsseldorf & Hamburg with excellent public transport connections and convenient local infrastructure nearby.
A fully equipped kitchen and, in Düsseldorf, also a massage chair and a private gym — all available to you free of charge.
And many other additional benefits (Corporate Benefits, Urban Sports, company pension plan, etc.).
Casual dress: there is no dress code.