Creative student role at Rydoo focusing on employer branding content and storytelling. Collaborate with HR and Marketing teams for digital content creation.
About the role
- Audience Engagement Manager enhancing engagement strategies for MyFunded Futures' trading community. Managing social media, analytics, and content optimization to drive audience loyalty and growth.
Responsibilities
- Develop and execute a cohesive engagement strategy across TikTok, Instagram, YouTube, X (Twitter), Facebook, and Discord.
- Manage daily audience interaction—comments, messages, mentions, UGC, shares, and community conversations.
- Partner with the content team on platform-specific rollouts for videos, marketing initiatives, and educational content.
- Audit existing social channels to identify gaps, platform opportunities, and areas to prioritize.
- Maintain a lively, on-brand, responsive social media presence with compelling copy and real-time reactions.
- Work with the Director of Marketing (or Audience Lead) to analyze audience data, performance metrics, and platform behavior.
- Use analytics tools (native platform analytics, GA4, YouTube Studio, etc.) to report on engagement trends, audience growth, and content performance.
- Provide insights that directly influence content strategy, marketing decisions, and product opportunities.
- Help the team better understand who our audience is, how they interact with our content, and what drives long-term loyalty.
- Support SEO efforts by helping workshop SEO-friendly titles, tags, descriptions, and metadata.
- Partner with the content team to ensure content is optimized for both search and social discovery.
- Help maintain keyword and search-term best practices for upcoming content.
- Work with the marketing and content teams on audience engagement strategies tied to high-impact stories, product features, community announcements, and brand initiatives.
- Drive engagement in key community spaces during launches, promotions, newsletters, and live events.
- Strategize how to distribute content—and repurpose high-performing content—across external platforms and syndication partners.
- Stay on top of emerging platforms, tools, and engagement technologies.
- Recommend new channels or formats that may be beneficial for MFFU’s brand and community.
- Collaborate with the marketing team on newsletters, community messaging, and new engagement products.
- Cultivate a strong, loyal community of traders, creators, and brand advocates.
- Develop engagement scripts, response frameworks, and tone-of-voice guidelines.
- Work with internal stakeholders to support their social media presence and storytelling.
- Nurture community relationships that enhance brand authority and trust.
Requirements
- Bachelor’s degree preferred; equivalent experience considered.
- 3–5+ years of experience managing or supporting high-engagement social media channels.
- Demonstrated success using engagement tactics to grow audiences and retain active followers.
- Deep understanding of platform-specific best practices for both organic and paid content.
- Excellent writing and editing skills with a strong eye for clarity, tone, and brand consistency.
- Demonstrated ability to represent a brand voice authentically and professionally in public forums.
- Skilled in crafting compelling social copy and engagement prompts.
- Experience with analytics platforms (Meta Business Suite, TikTok Analytics, YouTube Studio, GA4, etc.).
- Ability to interpret data and turn insights into actionable strategy.
- Familiarity with SEO principles, audience segmentation, and content performance metrics.
Benefits
- Comprehensive benefits and performance-based incentives
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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