Audience Engagement Manager enhancing engagement strategies for MyFunded Futures' trading community. Managing social media, analytics, and content optimization to drive audience loyalty and growth.
Responsibilities
Develop and execute a cohesive engagement strategy across TikTok, Instagram, YouTube, X (Twitter), Facebook, and Discord.
Manage daily audience interaction—comments, messages, mentions, UGC, shares, and community conversations.
Partner with the content team on platform-specific rollouts for videos, marketing initiatives, and educational content.
Audit existing social channels to identify gaps, platform opportunities, and areas to prioritize.
Maintain a lively, on-brand, responsive social media presence with compelling copy and real-time reactions.
Work with the Director of Marketing (or Audience Lead) to analyze audience data, performance metrics, and platform behavior.
Use analytics tools (native platform analytics, GA4, YouTube Studio, etc.) to report on engagement trends, audience growth, and content performance.
Provide insights that directly influence content strategy, marketing decisions, and product opportunities.
Help the team better understand who our audience is, how they interact with our content, and what drives long-term loyalty.
Support SEO efforts by helping workshop SEO-friendly titles, tags, descriptions, and metadata.
Partner with the content team to ensure content is optimized for both search and social discovery.
Help maintain keyword and search-term best practices for upcoming content.
Work with the marketing and content teams on audience engagement strategies tied to high-impact stories, product features, community announcements, and brand initiatives.
Drive engagement in key community spaces during launches, promotions, newsletters, and live events.
Strategize how to distribute content—and repurpose high-performing content—across external platforms and syndication partners.
Stay on top of emerging platforms, tools, and engagement technologies.
Recommend new channels or formats that may be beneficial for MFFU’s brand and community.
Collaborate with the marketing team on newsletters, community messaging, and new engagement products.
Cultivate a strong, loyal community of traders, creators, and brand advocates.
Develop engagement scripts, response frameworks, and tone-of-voice guidelines.
Work with internal stakeholders to support their social media presence and storytelling.
Nurture community relationships that enhance brand authority and trust.
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