Lead global customer engagement and digital content strategy within Digital Human Health. Oversee campaign orchestration and optimize marketing technology stack for a cohesive customer experience.
Responsibilities
Lead the global function in Digital Human Health, responsible for designing and executing customer engagement
Oversee campaign orchestration, CRM/Veeva systems, omnichannel data standards, and digital/web capabilities
Integrate insights and engagement capabilities into brand and field execution
Own the strategy and optimization of the marketing technology stack
Requirements
Bachelor’s degree in Marketing, Communications, Technology or related field
MBA or equivalent preferred
15+ years in digital marketing, omnichannel engagement, or customer experience leadership
Benefits
medical, dental, vision healthcare and other insurance benefits (for employee and family)
retirement benefits, including 401(k)
paid holidays
vacation
compassionate and sick days
Job title
AVP – Digital Content, Customer Experience Capabilities
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