Marketing Analyst for Volkswagen Caminhões e Ônibus developing advertising strategies and managing brand communications through digital and traditional media.
About the role
- Associate Director in Marketing for Respiratory Field Execution maximizing sales execution aligned with marketing strategy. Collaborating with internal stakeholders for innovative medicines in respiratory care.
Responsibilities
- Strategic planning and coordination of the national sales meetings and webcasts in collaboration with marketing & sales leadership
- Partner with sales leadership in all aspects of preparation, planning and ongoing execution
- Lead field related touchpoint such as field advisory boards to collect insights and ensure feedback loop with headquarters
- Leverage customer journey, insights and engagement data to maximize execution
- Lead field-based segmentation and planning for targeting, KPI monitoring, tactical plan development, and communications
- Collaborate closely with brand strategy points to develop/optimize resources used for our customer-facing teams
- Leverage new commercial capabilities to enhance customer engagement through tools such as Next Best Engagement (NBE)
- Partner with Learning & Development to lead the sales training
- Monitor sales performance, KPI metrics in partnership with sales ops and data teams
- Partner with compliance to provide clear executional guidance to sales
- Collaborate with other members of the marketing team to refine ways of working guidance across field teams and identify new brand opportunities
- Lead field communication - bulletins, surveys, etc.
Requirements
- Bachelor's degree or equivalent (BA/BS)
- Minimum of 5 years of experience in marketing, marketing/field support, or sales management role
- Customer-orientation, results-driven, focus on teamwork and collaboration
- Works effectively in fast paced and time-constrained situations
- Proven ability to drive execution and excellent communication skills
- Demonstrated understanding of HQ systems and process, e.g. PromoMats, CORAL, Veeva CRM
Benefits
- medical
- dental
- vision healthcare
- other insurance benefits (for employee and family)
- retirement benefits, including 401(k)
- paid holidays
- vacation
- compassionate and sick days
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