Digital Marketing Manager focusing on website maintenance and digital campaigns for children's books publishing house. Requires practical experience in digital marketing and CMS management.
About the role
- Senior Manager driving digital marketing strategy for Mosaic's North America operations. Leading complex digital initiatives and collaborating across functions to enhance market impact.
Responsibilities
- Lead demand generation aligned to GTM priorities
- Own digital demand generation in support of North America go-to-market priorities.
- Partner with Brand, Product, and Commercial teams to translate business strategy into focused digital plans.
- Set direction for omnichannel programs across paid media, social, email, and web.
- Ensure websites and digital touchpoints support customer engagement and conversion.
- Hold agency partners accountable for delivery, performance, and results.
- Own data quality, measurement, and performance visibility
- Own digital marketing data standards, governance, and quality.
- Ensure consistent lead capture, tracking, and attribution across all digital channels.
- Define and maintain the lead lifecycle from acquisition through sales handoff.
- Partner with CRM and data teams to strengthen customer and prospect records.
- Establish clear performance reporting that connects digital activity to business outcomes.
- Drive continuous improvement through disciplined testing and learning.
- Own AI-enabled digital platforms and GTM enablement systems
- Lead initiatives that apply AI to personalize engagement, surface insight, and support decision-making.
- Ensure AI-driven platforms deliver practical value and measurable impact, not technical novelty.
- Translate complex capabilities into clear, usable tools for Sales, Agronomy, and Brand teams.
- Act as the digital business owner working with IT to set priorities and delivery roadmaps.
- Drive adoption and cross-functional execution
- Ensure digital and AI-enabled programs are understood, trusted, and used across commercial teams.
- Work across Sales, Agronomy, Brand, Product, and IT to align priorities and execution.
- Translate business needs into clear direction for agency and technology partners.
- Address adoption or capability gaps through training, communication, or process change.
- Enable global digital marketing capability and competencies
- Provide strategic guidance and subject matter expertise on digital marketing capabilities to regional teams in Brazil, China and India.
- Define and maintain global best practices and standards that support effective digital execution across markets.
- Support regional teams with enablement, shared learnings, and advisory input while preserving local ownership.
- Act as a point of escalation for complex digital marketing challenges and cross-region alignment.
Requirements
- Bachelor's- Business Administration, Marketing or related field
- Master's preferred
- 8+ years of experience owning digital marketing platforms, data, and performance in a complex, enterprise environment.
- Proven experience leading digital marketing at scale, with clear accountability for outcomes, not just activity.
- Strong ability to connect digital marketing initiatives to go-to-market priorities, revenue growth, and commercial execution.
- Experience owning enterprise digital platforms and marketing technology ecosystems, with the confidence to set priorities and make trade-offs.
- Comfort leading AI-enabled and data-driven marketing capabilities in practical, business-focused ways.
- Experience managing and holding agencies accountable for strategy execution and performance.
- Ability to influence across functions including Sales, Brand, Product, Agronomy, and IT.
- Strong analytical judgment, with the ability to translate data and insight into clear direction and action.
- Experience operating independently while aligning with senior leadership and cross-functional partners.
Benefits
- An attractive base salary + an annual incentive
- 11 paid holidays each year
- 401k with a company match and annual company contributions
- Paid sick leave for when you need it
- A robust benefits package which includes Medical, Dental, and Vision insurance
- Outstanding growth opportunities, both within Mosaic and for your skillset
Job title
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Experience level
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Not specified
Degree requirement
Location requirements
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