Director of New Markets responsible for P&L and growth strategy across US, Ireland and Australia for Moonpig Group. Leading a cross-functional team and driving performance across regions.
Responsibilities
Own the full P&L for Ireland, US and Australia, delivering against revenue, margin and contribution targets
Set the 3-year strategic vision for each market, defining where we play and how we win
Drive the weekly and monthly trading rhythm, monitoring sales, conversion and basket size, and making real-time decisions during key peaks (Mother’s Day, Valentine’s, Christmas)
Build and deliver the annual budget and growth strategy, balancing profitability in mature markets (IE/AU) with aggressive acquisition in the US
Own the core growth equation — CAC, LTV, retention and attach rate — reallocating budget across markets to maximise group-level returns
Directly manage and develop a team of 15, including Country Leads, unblocking challenges and sharpening local strategies
Align Marketing (acquisition), CRM (retention), Trading (conversion) and Operations (delivery & CX) around one clear growth vision
Act as the key Product stakeholder for your markets, influencing the roadmap to support local needs (e.g. payment methods, address formats)
Partner with Analytics to uncover insights that inform trading and growth decisions
Work closely with Finance to ensure robust forecasting, unit economics tracking and performance management
Requirements
You’ve built and scaled businesses in fast-paced Consumer Tech environments (eCommerce, Marketplace or App-first) and understand traffic, funnels and LTV/CAC deeply
You have significant experience leading large, cross-functional teams (10+ people) and aligning diverse skillsets behind a shared goal
You'll have experience working in International Markets, ideally having spent time working overseas (US or Australia is highly desirable)
You’re commercially sharp and comfortable owning a P&L
You can turn complex data (e.g. cohort curves, performance trends, unit economics) into a clear, compelling story for senior leaders or the Board
You think like a General Manager: big picture, decisive, comfortable with ambiguity, and willing to get hands-on when needed
You influence effectively in matrix organisations, building strong partnerships with Product and Finance to prioritise what matters
You bring a blend of strategic experience — consulting, finance, corporate or start-up exposure (MBA preferred)
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