Content Lead responsible for strategising and publishing content aligned with Moneycorp’s marketing strategy. Collaborating with sales teams and managing content for website redevelopment.
Responsibilities
As the Content Lead, strategise, create, and publish content aligned with Moneycorp’s marketing strategy
Originate, execute and amplify high-quality content that improves brand consideration
Work in collaboration with sales teams to develop targeted content
Manage content calendars, production workflows, and performance tracking
Lead content workstream for website redevelopment
Produce daily market commentary emails
Support the Head of Economics and Market Strategy in delivering webinars
Requirements
B.A. in Marketing, Communications, English, Journalism, or other related fields
5+ years of experience in marketing-related fields
Proficiency writing short and long-form content
Familiarity with SEO, web CMS platforms, and content performance measurement
Familiarity with Account Based Marketing and writing copy that generates quality leads
Understanding of performance marketing, campaign attribution, and funnel optimisation
Proficiency in marketing analytics tools such as Google Analytics and Excel for performance tracking
Understanding of managing social media channels and content optimisation strategies
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