Senior Social Media Manager focused on fashion and culture at Harper’s Bazaar. Lead digital storytelling strategies to enhance brand presence across social platforms.
About the role
- Senior Social Media Specialist leading performance and creative excellence for Mindvalley’s social media presence. Managing strategies across multiple platforms and mentoring a high-performing team.
Responsibilities
- Own performance, growth, and consistency across all key social media channels.
- Set platform-specific content strategies based on data, brand objectives, and trends.
- Oversee channel calendars, ensuring content balance across evergreen, campaign, trend, and community content.
- Maintain editorial quality and creative alignment with the Mindvalley brand.
- Manage and mentor Social Media Specialists across multiple platforms.
- Provide strategic oversight, daily guidance, and feedback loops to ensure consistency and growth.
- Foster a high-performing, feedback-driven team culture with creative autonomy and accountability.
- Brief video editors, designers, and creators with clear, compelling creative direction and strategic context.
- Review scripts, captions, thumbnails, and hooks — guiding the team toward emotionally intelligent, high-performance storytelling.
- Ensure content adheres to platform best practices while pushing creative boundaries.
- Partner with SEO and content leads to align social themes with keyword priorities and organic search behavior.
- Ensure metadata (titles, descriptions, hashtags) on platforms like YouTube and LinkedIn is optimized for both engagement and discoverability.
- Contribute social insights to content ideation, surfacing platform trends and performance signals.
- Track KPIs across all channels (engagement, reach, retention, shares, watch time).
- Lead regular content reviews and team retrospectives based on platform insights.
- Implement structured testing (e.g., hook/thumbnail iterations, A/B copy tests) to optimize reach and retention.
- Work closely with Product Marketing, Brand, Growth, Editorial, and Video teams.
- Represent the Social Media team in cross-functional meetings and campaign planning sessions.
- Coordinate social support for launches, events, influencer campaigns, and editorial features.
Requirements
- 6+ years in social media or content marketing roles, with 2+ years in people management or senior creative leadership.
- Deep understanding of TikTok, Instagram Reels, YouTube Shorts, and LinkedIn — including algorithms, trends, and storytelling nuances.
- Experience managing social strategy across multiple channels and scaling output through teams or pods.
- Proven success briefing and collaborating with creatives (editors, designers, writers).
- Strong understanding of SEO fundamentals, content search behavior, and cross-channel distribution principles.
- Adept with content tools like Notion, CapCut, Adobe Suite, and AI-powered platforms (ChatGPT, Trendpop, Opus Clip, etc.).
- Analytical and strategic thinker with the ability to interpret data and adjust content plans accordingly.
Benefits
- Mindvalley is an equal opportunity employer and does not discriminate.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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