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About the role
- Vice President leading client solutions and shaping media strategies at Mile Marker, an end-to-end media agency for growth marketers.
Responsibilities
- Serve as the senior strategic partner for clients, leading business and media strategy conversations.
- Turn client briefs into actionable strategies and executional plans that drive measurable business growth.
- Build holistic omni-channel media strategies and plans that connect brand objectives with performance-driven outcomes with an emphasis on lower-funnel results.
- Identify and cultivate opportunities for account expansion and agency growth playing a key role in organic and net new growth.
- Provide thought leadership on consumer behavior, media and industry trends, cultural insights, emerging tools and platforms to inform and inspire.
- Simultaneously lead multiple, complex engagements with key stakeholders.
- Lead the planning process from concept through execution, ensuring alignment with client goals and market dynamics across multiple clients simultaneously.
- Partner with media, analytics, and creative teams to deliver integrated solutions across channels.
- Synthesis of consumer journeys to inform strategies.
- Provide thought leadership on existing and emerging platforms, data-driven strategies, and performance optimization.
- Mentor and inspire a team of media professionals, setting a high bar for strategic excellence and delivery.
- Establish best practices and frameworks for client engagement, campaign development, and performance measurement.
- Familiarity to coach teams on the platform capabilities.
- Foster a collaborative culture that balances creativity, accountability, and results.
- Partner with the Growth team in new business development by shaping proposals, supporting agency positioning, and presenting strategic thinking and media strategies and plans.
Requirements
- 12+ years of experience in media, advertising, or marketing, with proven expertise in full funnel strategy and execution.
- Strong expertise in media planning, omnichannel campaigns, or brand strategy; CPG, OTC and healthcare vertical knowledge a plus.
- Track record of leading multimillion-dollar client relationships and driving business growth.
- Hands-on experience with media channels including TV, OOH, Digital Display, Digital Video, Paid Social, Programmatic.
- Retail media experience a plus.
- Strong strategic acumen with the ability to connect client business challenges to actionable media solutions.
- Excellent communication and presentation skills, with executive presence in front of C-level audiences.
- Experienced people leader who can develop talent and build high-performing teams.
- Ability to thrive in a fast-paced, entrepreneurial environment while balancing big-picture vision with executional detail.
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