About the role

  • Earned-First Creative Director at M+C Saatchi shaping innovative campaigns rooted in cultural insights. Overseeing creative platforms and mentoring teams within a hybrid structure.

Responsibilities

  • Lead Earned-First Creative Strategy
  • Translate research, social listening and cultural insight into compelling strategic springboards
  • Define creative platforms rooted in brand truth and cultural tension
  • Develop campaign able ideas built to travel across PR, influencer, social and partnerships
  • Ensure ideas are inherently shareable, newsworthy and culturally resonant
  • Work closely with strategy and planning to interrogate data and uncover killer insights
  • Identify where brands can credibly intersect with culture
  • Create ideas that generate headlines, conversation and measurable earned impact
  • Craft persuasive, high-impact presentations
  • Lead client pitch moments with confidence and authority
  • Articulate the “why” behind the work as powerfully as the “what”
  • Demonstrate strong commercial instincts and an understanding of what clients will buy
  • Partner with account leads and strategists to shape briefs
  • Elevate creative standards across the agency
  • Mentor mid-weight creatives and help build earned-first thinking into the agency DNA
  • Maintain strong awareness of media, influencer ecosystems and evolving platform behaviours

Requirements

  • Significant senior creative experience within a UK PR agency or earned-first environment
  • Proven track record of ideas that clients have bought and that have launched in the real world
  • Experience working across PR, influencer and social-led campaigns
  • Strong portfolio demonstrating culturally resonant, earned-first ideas
  • Experience presenting and selling to senior clients
  • Deep understanding of earned media dynamics
  • Ability to translate data into sharp, ownable creative insight

Benefits

  • 27 days annual holiday
  • Private healthcare
  • Employer contributory pension
  • Life assurance
  • Income protection
  • Subsidised gym membership
  • Learning opportunities around Diversity and Inclusion
  • Mentoring programmes
  • Participation in Employee Led Networks and associated events
  • Necessary personal development support

Job title

Creative Director

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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