Digital Customer Engagement Manager leading NEO platform initiatives in Retail Banking. Collaborating cross-functionally to drive customer engagement and revenue growth.
Responsibilities
The Digital Customer Engagement Manager will be a key player in our Retail Banking division.
They will ensure active NEO usage by existing customers, covering logins, transactions, investments, and more.
Additionally, they will cross-sell various products and collaborate with teams to enhance customer engagement and revenue growth.
This role requires a strategic mindset and the ability to lead cross-functional initiatives.
Requirements
Ensure NEO platform adoption and usage by existing customers across all services.
Define and optimize customer journeys, identifying and addressing gaps in functionality.
Collaborate with technology teams to develop and enhance NEO features.
Plan and execute usage campaigns to increase account activities and transactions on NEO.
Meet and exceed engagement and usage targets for transactions and services.
Cross-sell cards, FX, and investment products to NEO customers, driving revenue growth.
Work closely with the Digital squad to explore new customer engagement strategies.
Leverage the tele-sales team to actively cross-sell products and expand the customer base.
Collaborate with the Analytics team to segment the portfolio and identify cross-selling opportunities.
Design and execute effective communication strategies for cross-sell campaigns.
Benefits
A data-driven mindset with a proven track record of achieving customer acquisition targets.
Advanced knowledge of optimizing customer journeys and user experiences.
Experience in leading cross-functional teams and collaborative work environments.
Strong understanding of technical processes and operational procedures in banking.
Excellent problem-solving skills and analytical abilities for data-driven decision-making.
Exceptional communication and interpersonal skills for effective team collaboration.
Ability to work independently, manage projects, and handle multiple tasks simultaneously.
MBA or Master's Degree in Marketing, E-commerce, or a related field is preferred.
Experience in customer acquisition, strategy development, and implementation.
Must adhere to company policies, including passing a background investigation.
Job title
Digital Customer Engagement Manager, Retail Banking
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