Director of Brand overseeing Maropost's brand strategy and developing campaigns for global reach. Leading creative efforts and ensuring a cohesive brand experience across multiple channels.
Responsibilities
Establish and oversee Maropost's worldwide brand strategy, including brand architecture, positioning, messaging, and visual identity.
Oversee and execute the development and implementation of brand campaigns, ensuring consistency across various channels.
Own the brand guidelines, ensuring all teams are enabled to use them successfully.
Match brand initiatives with GTM strategy and business priorities, working closely with Marketing, Product, Sales, and Customer Success.
Oversee design and creative to produce world-class visual storytelling for product launches and events.
Develop integrated campaigns that increase brand awareness and stimulate interaction by collaborating with the Demand Generation, Product Marketing, and Content teams.
Requirements
7–10+ years of brand, creative, or marketing experience, ideally within B2B SaaS or technology.
Proven success developing and scaling global brand strategy in high-growth environments.
Strong leadership experience, with the ability to inspire and manage creative teams and cross-functional stakeholders.
Deep expertise in visual identity systems, storytelling, and multi-channel brand execution.
Experience managing external creative resources, agencies, and production partners.
Familiarity with AI-driven creative workflows and an eagerness to leverage innovation in brand development.
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