Marketing Channel Specialist responsible for driving regional marketing performance for consumer electronics and gaming products. Collaborating with teams across Eastern Europe and executing innovative marketing strategies for product launches and promotions.
About the role
- Marketing Experience Specialist at Manulife supporting advisor experiences and strategic marketing initiatives across Canada. Focus on event planning and execution for advisor engagement and growth.
Responsibilities
- Assist Marketing Leads with the execution of advisor and member marketing initiatives across various channels (email, web, sales enablement, etc.)
- Support the development of project briefs, content routing, translation requests, and approval workflows
- Review creative for accuracy, brand alignment, and quality
- Conduct reporting and insights analysis to support marketing performance measurement
- Provide budget coordination support and vendor/partner administration as needed
- Contribute to the planning and execution of priority marketing initiatives that drive advisor growth, engagement, and program engagement
- Serve as a marketing generalist eager to learn, contribute, and grow within a fast paced team
- Support planning, management, and execution of events that enhance brand visibility and strengthen relationships with Advisors and key partners
- Support event logistics from conception to completion, including venue selection, catering, audiovisual needs, and onsite coordination
- Liaise with internal stakeholders, vendors, and partners to ensure seamless execution and alignment with business goals
- Help with event budgets to ensure cost effective planning and delivery
- Support post event reporting, insights, and recommendations for future improvements
- Collaborate with cross-functional teams to ensure cohesive messaging and attendee engagement throughout the event lifecycle
Requirements
- Minimum 3+ years experience in marketing or communication related roles
- 2+ years experience in event planning, event marketing, or related fields with a proven track record of successful execution
- Bachelor degree or certificate in Marketing and/or event planning
- Excellent communication, organizational, and project management skills
- Ability to work independently while being an effective team collaborator
- Strong attention to detail, problems solving capability, and comfort managing multiple projects simultaneously
- Strong interpersonal skills with the ability to build and maintain relationships with internal teams, external partners, and vendors
- Good writing and verbal skills
- Self-starter
- Bilingualism (English and French) is an asset
Benefits
- health insurance
- dental insurance
- mental health benefits
- vision insurance
- short- and long-term disability insurance
- life insurance
- AD&D insurance coverage
- wellness benefits
- employee/family assistance plans
- retirement savings plans (including pension)
- global share ownership plan with employer matching contributions
- financial education and counseling resources
- paid time off including holidays, vacation, personal, and sick days
- full range of statutory leaves of absence
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