About the role

  • Senior Customer Insight Analyst leveraging data to influence customer strategies for CAVU. Collaborating with cross-functional teams to enhance customer experience and support growth plans.

Responsibilities

  • Collecting, analysing and interpreting customer data from multiple sources to identify trends, patterns and opportunities
  • Building, maintaining and optimising dashboards and reporting suites using best-in-class BI tools
  • Developing and maintaining customer segmentation models to support targeted and personalised marketing
  • Acting as a Super User of our Customer Data Platform (CDP), creating and managing audiences based on demographic, transactional and behavioural data
  • Monitoring and analysing customer feedback across surveys, reviews and social channels
  • Building predictive models (e.g. churn and lifetime value) to forecast customer behaviour
  • Partnering with customer service and marketing teams to proactively address challenges and capitalise on opportunities

Requirements

  • Experience in a data, insight or customer analytics role
  • Strong SQL skills and experience working with relational databases
  • Hands-on experience with data visualisation tools such as Power BI, Tableau or Google Data Studio
  • Experience generating customer insight for stakeholders at all levels of the business
  • Experience automating reports and dashboards to improve efficiency
  • Advanced Excel skills (highly desirable)
  • Exposure to AWS or cloud-based data environments (desirable)
  • Experience working with Customer Marketing or CRM teams
  • Knowledge of customer analysis, segmentation, LTV, A/B testing and discount strategies
  • Experience managing audiences within a CDP or CRM platform
  • Strong organisation skills and the ability to juggle multiple projects
  • Excellent communication skills, with confidence presenting insight and recommendations

Benefits

  • 25 days holiday, increasing with service (up to 28)
  • Option to buy up to 10 extra days + 4 flexible bank holidays
  • 10% company pension
  • Annual bonus scheme
  • On-site gym
  • MediCash scheme
  • A range of flexible benefits and discounts, including up to 50% off CAVU products such as Escape Lounges and Airport Parking
  • Rail and retail discounts
  • 2 paid volunteering days per year
  • Access to health & wellbeing events, ID&E activities, and learning opportunities
  • Formal and informal development options, including mentoring programmes and learning grants
  • Enhanced parental leave (T&Cs apply)

Job title

Senior Customer Insight Analyst

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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